Schema Markup News for February 2020


As the schema markup whirlwind continues this February, there is no shortage of news to report! New Beta features, fun articles on Knowledge Graphs, partner programs and more.

We continue to build out our training resources on our website, including new articles on “Knowledge Graph Semantics 101“, “Schema Markup a Pivotal SEO strategy for 2020” and “Optimizing for Google’s Image License Metadata Feature“.

Then, on March 5th we will host a webinar to review our Partner Program with Digital Marketing Agencies who are interested in becoming either Schema App Resellers or Referral partners.

Finally, over the course of the month, I had the opportunity to participate in a couple of podcasts as well as a SEMRush Chat. It’s been fun to talk about schema markup and why it’s a pivotal SEO strategy for 2020.

I hope you enjoy our newsletter and as always, happy schema’ing!

Martha van Berkel
CEO, Schema App


New Rich Feature in Beta – Image License Metadata

On February 19th, 2020 Google launched schema markup requirements for Image License Metadata. Schema App has all the properties to enable you to optimize your images now! While not yet available in Google Images, adding the right metadata will ensure that your images are eligible for the feature as soon as it is released.

New reports for Review snippets in Search Console

Review snippets are applicable to books, courses, events, how-to’s, local businesses, movies, products, recipes and software apps. When you mark them up, Google may display a rich snippet that includes stars and other summary info from the review or rating. On February 10th, Google announced support for review snippets in Google Search Console, including new reports to help you find any issues with your implementation and monitor how this rich result type is improving your performance. Read more here. You can also use the Schema App Analyzer to test the quality of your markup!

“Event” Markup Now Available In Spain and Germany

Hosting a concert, workshop or conference? Event markup allows people to discover your event when they search for “concerts this weekend” or “workshops near me” as well as when they do venue specific searches. Events may even be visible in the venue’s Knowledge Panel to better help people find out what’s happening at that respective location.

New Training and Resources

New Image License Metadata

This feature is still in Beta but the Schema App team is ready to go! Get a jump on the market by optimizing your images today. Click here to view step-by-step instructions.

Knowledge Graph Semantics 101

The elusive knowledge graph gets a little less mysterious. We invite you to read our new blog on Knowledge Graphs as we take you through the journey to understand how a knowledge graph is a collection of relationships between things defined using a controlled vocabulary, from which new knowledge may be gained by way of inferencing.

Schema Markup – A Pivotal SEO Strategy for 2020

Read our comprehensive article, where we discuss why schema markup is an integral component of your SEO strategy and how it can drive business results. We’ll cover the basics of what schema markup is and how it allows content to be understood by machines. Schema markup has been in the news a lot lately, and we’ll highlight key articles demonstrating that schema markup is taking off this year. Finally, we’ll outline how schema markup can have a measurable impact on your business and provide actionable steps you can take to get started right away.

Tip: Schema App Contains the Entire Vocabulary and Pending!

Looking to access the extensions via Schema App? – E.g. Health, Finance, Automotive and/or Bibliography?

The Schema App tools contain the entire vocabulary including any extensions. To access the Health, Automotive, Finance, and Book related fields via your Schema App account follow these three steps:
1. Click on your email on the top right side of the Schema App screen and choose “Settings”
2. Choose “Schema Versions”
3. Pick the extension you want to add or if you want them all, choose “Schema + All Layers”

Podcasts & TwitterChats

SiteVisibility – Why Schema Markup is a Pivotal SEO Strategy For 2020

Andy White is joined by Martha van Berkel, to talk about Schema Markup and why it’s a pivotal SEO strategy for 2020. Listen now.

CC Podcast – What is Schema Markup?

Craig Campbell, a Glasgow based SEO expert asked Martha to speak on his Digital Marketing Podcast. Martha gives a high-level view of what Schema Markup is and how the Schema App tools support users through the entire Schema markup journey from strategy through to implementation, reporting and measurement. Listen now.

SEMRUSH Chat: How to Boost your SEO using Schema Markup

Best Tweets from #SEMrushchat: How to Boost Your SEO by Using Schema Markup

SEMRUSH hosted three guests (including Martha) in their #SEMrushChat. Click the link above to tap into the discussion and gain some insightful advice and valuable tips.
Catch up on any podcasts you may have missed!

Upcoming Webinar

Learn About Schema App’s Partner Program

On Thursday, March 5th at 2 pm EST, attend our webinar to learn how Digital Marketing Agencies can help their clients excel in organic and voice search by adding Structured Data to their SEO repertoire!

Schema App has both a Reseller and a Referral partner program. Join the webinar to learn about the requirements to join, the benefits of being a partner, how to Identify schema markup opportunities and what makes the Schema App solution unique.

Giving Back To Our Community!

One of our core values is to give back to our community. This past month, we did two things:
1. We made a donation to Hope House
2. We optimized the Guelph Food4Kids website and packed food on two occasions! We’re proud to say that before we optimized the Food4Kids website, it wasn’t even showing up in search. Now it appears on page one and qualifies for rich results.

Tip of the Month

On February 24th, Aaron Bradley tweeted that is considering that they might encourage the use of Wikidata as a common entity base for the target of the schema “sameAs” relation.

Schema App has been linking to Wikidata and Wikipedia since 2015. If you aren’t already taking advantage of this feature, please reach out to us to learn more.

Exciting new functionality will be announced in the near future with respect to creating linkages to Wiki via the Schema App Highlighter through the use of templated fields. Stay tuned!

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