Schema Markup News Feb 13th, 2018


We’ve curated some of the big news surrounding Schema markup for the week to help you stay on top of changes and news:

How to Use Enumerations

Enumerations are useful both to publishers and data consumers (like search engines) because they provide unambiguous and consistently-formed information about the thing being described.


Mark up your organized events so that users can discover events through Google Search results and other Google products like Google Maps.

Adding markup to your events makes it easier for users to discover and attend your event.



How do you optimize content for a voice-first world?

Contributor Sherry Bonelli shares how to incorporate smart SEO tactics to increase the chance of being heard.


Related Entity Scores in Knowledge-Based Searches

This is a semantic search that goes beyond understanding synonyms and semantically related words, to knowing some properties about the things involved in a search (remember, the Google Knowledge Graph is about “Things, and not Strings”, so it goes beyond just matching keywords from a query to the same (or related) keywords on a document.


Alexa uses schema markup to inform default responses

This document provides a quick reference to the LocalBusiness intents and corresponding slots.


Google Job Schema Adds Markup For Telecommuting

The relatively new job schema for the Google for Jobs feature now has added a new markup specifically designed to communicate that a job listing is available for remote workers or telecommuters.




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