Schema Markup News Feb 12th, 2019


We’ve curated some of the big news surrounding Schema markup for the week to help you stay on top of changes and news:

Optimizing content for voice search and virtual assistants for a competitive edge

Upasna Gautam from Ziff Davis provided a detailed technical explanation of Google’s approach to Automatic Speech Recognition (ASR). She argued that only by learning about the form of Google’s voice processing technology will we be able to properly understand its function and deploy successful strategies.


Why NASA Converted Its Lessons Learned Database into a Knowledge Graph

A lessons learned database is only useful when the information it contains can be easily found and accessed, making an intuitive, visual interface a critical component of the system.


Google Shows Us How It Uses Entity Extractions for Knowledge Graphs

Google may use entity extractions, entity classes, entity properties, and association scores from pages to build knowledge graphs.


Google Assistant shows ads in results for one user

The query used appears to be an attempt to trigger a Google Assistant action. Technically, that shouldn’t result in pulling Google search results at all. Performing the exact same search on our own device pulls up a completely different set of results, and no ads either.


Google Tests Favicons For Top Stories

Google has tested showing favicons in search so so many times including 2018, 2017, in 2013, in 2009 and other times. In this test, the favicons show in the top carousel and not in the main snippets.

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