Schema Markup News Aug 22nd, 2018

We’ve curated some of the big news surrounding Schema markup for the week to help you stay on top of changes and news:

What Is the Semantic Web?

The Semantic Web is the knowledge graph formed by combining connected, Linked Data with intelligent content to facilitate machine understanding and processing of content, metadata, and other information objects at scale.

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How Visual and Voice Search Are Revitalizing The Role of SEO

Contributor Jim Yu outlines how savvy marketers are using voice and visual search to engage more meaningfully with audiences at each stage of their purchase journey.

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A closer look at Facebook’s voice ambitions

Facebook is developing its own speech recognition feature under the name Aloha for both the Facebook and Messenger apps, as well as external hardware — likely the video chat smart speaker it’s developing.

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Knowledge Graphs – Connecting the Dots in an Increasingly Complex World

In this article we explore how enterprises can develop their own KGs along the whole Linked Data Life Cycle.

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Google adds detailed troubleshooting section on job posting structured data page

What Google has provided is obviously very useful for those experiencing problems implementing schema.org/JobPosting.

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Quality Scores for Queries: Structured Data, Synthetic Queries and Augmentation Queries

Google may compare the SERPs they receive from the original query to augmented query results based upon previous searches using the same query terms or synthetic queries.

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