Schema Markup News April 17th, 2018

We’ve curated some of the big news surrounding Schema markup for the week to help you stay on top of changes and news:

Google’s “Talk To Books” Search Engine Can Save Your Time Reading 100,000 Books

Google’s director of engineering Ray Kurzweil said that Talk to Books is a new way to interact with books by digging down to the sentence level.


4 underutilized schema markup opportunities that impact SEO

Tony Edwards recommends taking advantage of little-used brand, image, app and person schema that indirectly help position a website for better rankings.


Google is launching Semantic Experiences to highlight some examples of what is possible with artificial intelligence.


The Featured Snippet vs. The Knowledge Panel

The featured snippet is to provide quick answers to users’ questions but the knowledge panel primary purpose is to give relevant information about a business/brand as quickly and reliably as possible.


Google’s mobile-first indexing has set sail. Are you on board? 5 SEO essentials

Jim Yu shares five ways webmasters can optimize their content and on-site technical elements to succeed in the new world.


Inside Featured Snippets

Google experiments with the position and number of ads, the display of local search results, social media posts and news items, among other features.


How To Use Schema App Highlighter

This includes tasks and processes within the Highlighter and also Schema App Pro-Tools.

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