We’ve curated some of the big news surrounding Schema markup for the week to help you stay on top of changes and news:
Recommendations for the application of Schema.org to aggregated Cultural Heritage metadata to increase relevance and visibility to search engines: the case of Europeana
The practical objective of our work is to produce a Schema.org representation of Europeana resources described in EDM, being the richest as possible and tailored to Europeana’s realities and user needs as well the search engines and their users.
Google Tag Manager is a free tool that allows marketers to add or update tags without having to know any website coding (or bother someone who does).
According to the search analysis of STAT, it is even true that Featured Snippets tend not to use the Schema.org markup, which is indispensable for rich snippets.
Brands will have to make strategies to focus on the internet rather than just keywords. It means you need to work for the content or queries your buyer persona is searching.
Will be interesting to see the details of each of these once they bring these pages live.