Schema Markup News Round Up: Oct 3rd, 2017


We’ve curated some of the big news surrounding Schema markup for the week to help you stay on top of changes and news:

How to obtain the elusive ‘position zero’ in Google search results?

What is your experience with featured snippets? Are you getting that highly desirable position zero? Or are you struggling to get your content to feature?

telephone number for bowler hat seo

Google introduces new (JSON-LD-only) structured data mechanism for publishers to indicate paywalled content

A blog post from Google News’ Richard Gingras details a change in how Google processes and displays paywalled content, whereby the long-standing “First Click Free” mechanism is retired in favor of “First, Flexible Sampling”

How Marketing Will Overcome Voice Search Challenges

According to Google, one in every five searches made with the Google Android App in the United States is a voice search. Enterprises should be ready to meet Voice Search challenges because it will allow them to remain competitive and increase their customer retention rate.

One Knowledge Graph to Rule Them All? Analyzing the Differences between
DBpedia, YAGO, Wikidata & co.

: Although DBpedia, YAGO, Wikidata & co. are often perceived at somewhat similar to one another, our analysis has revealed that there are considerable differences. Hence, when deploying a public KG in a project, it makes sense to look at the details first before selecting one KG.

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