Schema Markup News Round Up: Oct 31st, 2017

News

We’ve curated some of the big news surrounding Schema markup for the week to help you stay on top of changes and news:

Structured data, meet Google advanced data extractors

Now they have added a fallback mechanism, “advanced data extractors”, which fetch product information from the landing page even in the absence of structured data markup.

Getting started with Google automatic item updates:

Automatic item updates lead to an improved user experience, more traffic to your Shopping ads, and to higher conversion rates because users already see the correct price in your Shopping ads and are not sent to out-of-stock items.

How Smart Speakers with Screens Are Advancing Search

If these reports are true, the lines between voice- and text-based search are about to blur further as voice queries on a range of smart speakers won’t be limited to verbal answers.

Google Does Not Want To Depend On Structured Data & Schema In Future

Google is not dependent on webmasters and publishers to markup their HTML with schema and data in order for Google to fully understand that this is a five-star review or that is the thumbnail for the podcast or this is the author of that article.

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