We’ve curated some of the big news surrounding Schema markup for the week to help you stay on top of changes and news:
Now they have added a fallback mechanism, “advanced data extractors”, which fetch product information from the landing page even in the absence of structured data markup.
Automatic item updates lead to an improved user experience, more traffic to your Shopping ads, and to higher conversion rates because users already see the correct price in your Shopping ads and are not sent to out-of-stock items.
If these reports are true, the lines between voice- and text-based search are about to blur further as voice queries on a range of smart speakers won’t be limited to verbal answers.
Google is not dependent on webmasters and publishers to markup their HTML with schema and data in order for Google to fully understand that this is a five-star review or that is the thumbnail for the podcast or this is the author of that article.