We’ve curated some of the big news surrounding Schema markup for the week to help you stay on top of changes and news:
What local SEO strategies could be tied into voice search, “near me” and “nearby” searches.
JSON-LD is one format of structured data. Google is now recommending that all sites use it.
Developing a cognitive roadmap starting with JSON-LD
The HTML5 spec now includes a number of new elements to allow for more expressive markup.
Local businesses, in particular, should consider how best to invest more in their local SEO initiatives for improved visibility and engagement.