We’ve curated some of the big news surrounding Schema markup for the week to help you stay on top of changes and news:
Google has increased the size requirements for images to support rich results of recipes and movies/TV shows. While the changes are not substantial (30-50 pixel increase), they do show that Google is continuing to move in a more visual direction with search results.
Books are now included in Google’s structured data documentation. You can now discover books and authors in Google’s Knowledge Graph cards, and publishers can now add a “buy e-book” link. The schema.org class ReadAction is what enables these features, allowing publishers to add URLs, platform declaration, and e-book offer information.
Pratik Dholakiya shares his predictions for the biggest trends in SEO for 2017. The article cites Google’s rich snippets, or course, as the main benefit of doing Schema markup for your business. It is important to note that although Schema markup has been predicted as a trend for at least a year now, it is now becoming more and more widely adopted. A study from Stone Temple Consulting shows that the volume of rich results showing up in search queries has nearly doubled since 2014. As Google adds support for more data item types, using structured data will become a necessity.