We’ve curated some of the big news surrounding Schema markup for the week to help you stay on top of changes and news:
Google’s featured snippets have been historically occupied by static articles about a certain topic which are considered to be the authority about said topic. For example, when you Google “what is semantic search marketing”, you’ll find this featured snippet:
However, this is now changing. Google is now experimenting with breaking news stories in these featured snippets. When you Googled “seahawks uniforms” the day after a game where the team wore new uniforms, you’ll find this:
This will have huge implications in the future for online news publications. Currently, there are only a handful of news publications in the world that are using Schema markup in a meaningful way. In order to become competitive in online news, the adoption of Schema markup will be crucial for these companies.
As we may know by now, Schema markup was one of the biggest trends of 2016. This trend is planned to continue into 2017 and beyond. But don’t take our word for it. Read about what some experts have to say in this post covering all SEO trends found in 2016.