We’ve curated some of the big news surrounding Schema markup for the week to help you stay on top of changes and news:
Google Posts has been added – alongside Google My Business and Search Console – as a method by which an information provider can “help Google see your business or site as authoritative via the information you provide”.
Bing announced they added some new search features to their search engine including intelligent answers, reddit results and more conversational search support.
The new testing tool focuses on the structured data types that are eligible to be shown as rich results. It allows you to test all data sources on your pages, such as JSON-LD (which we recommend), Microdata, or RDFa.
The switch to mobile-first indexing is due to how Google’s crawling, indexing, and ranking systems look at only the desktop version of a page’s content.
After months and months of promises, Google has finally published on the Google webmaster blog their tips to getting ready for the mobile-first index.
Trends like mobile optimization and machine learning aren’t going away anytime soon, which is why you need to understand these five critical SEO concepts as we gear up for 2018.