We’ve curated some of the big news surrounding Schema markup for the week to help you stay on top of changes and news:
Google seems to be testing a new look for the site links that expand, something Google has been doing for a few years now.
Via +Dan Brickley an interesting proposal for a new type, “FAQPage”, that will doubtlessly be well-received by web publishers and marketers (and hopefully acknowledged and used by the search engines).
According to Google, more than half of teens and 41% of adults use voice search daily.
Seemingly valid (haven’t tested it in depth) schema.org output in JSON – and includes a link to populate the Google Structured Data Testing Tool
Schema markup comes into play when your website and Google need to work together to keep the Earthlings from scampering off every time their search queries run into a machine language issue.
There is a lot written out there regarding the proper use of Google Schema markup in helping with SEO. Just do a search for JSON-LD (Google’s preferred method) and the tutorials abound.
Schema is a system that will make it easier for their search engines to identify what a site, or even a paragraph, is all about.