We’ve curated some of the big news surrounding Schema markup for the week to help you stay on top of changes and news:
Structured data on the web is what schema.org is all about. The goal of the activity is to encourage the publishing of data on the web that is understandable for search engines.
Metadata fundamentally alters the way we think and make use of information to create and transfer knowledge.
The number of smartphones has surpassed the number of personal computers; having a mobile-friendly website has become a critical part of having an online presence.
Columnist Chris Liversidge has his own framework for mapping SEO strategy down to hard-dollar impact.
If you’ve searched for the name of a movie on Google recently, you may have seen and heard something you didn’t expect: a trailer for that film automatically playing on the search result page.
When a consumer search for something — let’s say “Find a Starbucks near me” — Google pulls from a wide variety of digital sources to provide the best answer, including the Starbucks store locator, Yelp, and the Target store locator.
The structured data documentation for Bing has been amended to include support for ClaimReview, which can be used by publishers to provide fact checking data.
These badges will help you uncover images where next steps or more in-depth information is available—everything from bags to buy, to recipes to try.