Schema Markup News Oct 9th, 2018

News

We’ve curated some of the big news surrounding Schema markup for the week to help you stay on top of changes and news:

Tips for optimizing content for voice search, virtual assistants

The pundits predicting that anywhere between 20 and 50 percent of all searches will be voice-initiated by 2020, it’s important for SEOs to start thinking about best practices and techniques for optimizing content for voice search & virtual assistants.

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Knowledge graphs beyond the hype: Getting knowledge in and out of graphs and databases

There can be many applications for these knowledge graphs — from cataloguing items, to data integration and publishing on the web, to complex reasoning. For some of the most prominent ones, you can look at schema.org, Airbnb, Amazon, Diffbot, Google, LinkedIn, Uber, and Zalando.

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New format for Google Sitelinks shows more site content in search results

Google is testing, or maybe rolling out, a new feature in the search results that lets you see more content from a web site without having to click to the site.

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Future Proof your Brand for the New Search and Voice Assistant Age

Machines like Google, Bing, Alexa, Siri, and extending as far as a Tesla car or your connected fridge. It means that marketers have a new role, they need to not only think about their brand in the context of how humans understand your content, but also machines.

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#SEOisAEO: How to Help Google/Amazon Make Sense of a Chaotic, Unstructured Web

Google absolutely adores (and will grandly reward you for implementing) Schema markup, semantic HTML5, accessibility, coherent information architecture… in the short term, if you can get those right, you have a phenomenal competitive advantage since the vast majority of the web is unstructured and wildly chaotic.

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