We’ve curated some of the big news surrounding Schema markup for the week to help you stay on top of changes and news:
The pundits predicting that anywhere between 20 and 50 percent of all searches will be voice-initiated by 2020, it’s important for SEOs to start thinking about best practices and techniques for optimizing content for voice search & virtual assistants.
There can be many applications for these knowledge graphs — from cataloguing items, to data integration and publishing on the web, to complex reasoning. For some of the most prominent ones, you can look at schema.org, Airbnb, Amazon, Diffbot, Google, LinkedIn, Uber, and Zalando.
Google is testing, or maybe rolling out, a new feature in the search results that lets you see more content from a web site without having to click to the site.
Machines like Google, Bing, Alexa, Siri, and extending as far as a Tesla car or your connected fridge. It means that marketers have a new role, they need to not only think about their brand in the context of how humans understand your content, but also machines.
Google absolutely adores (and will grandly reward you for implementing) Schema markup, semantic HTML5, accessibility, coherent information architecture… in the short term, if you can get those right, you have a phenomenal competitive advantage since the vast majority of the web is unstructured and wildly chaotic.