Schema Markup News Oct 30th, 2018

News

We’ve curated some of the big news surrounding Schema markup for the week to help you stay on top of changes and news:

How Google’s Knowledge Graph Updates Itself by Answering Questions

Google, the search engines would show Search Engine Results Pages (SERPs) filled with URLs to pages that contained the strings of letters that we were searching for. Google still does that, and is slowly changing to showing search results that are about people, places, and things.

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Structured Data & The New Google Search Console

I am going to walk through these changes, how to navigate and how to look at the data to determine the impact of structuring the data on your website.

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Google Tests Double Featured Snippets

Google is likely showing these kinds of double featured snippets for results for which the user intent is clear and unambiguous. Otherwise, these the double featured snippets would crowd out the alternative user intents.

 

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How To Resolve Misattributed Errors In The New Google Search Console

Our team put together this guide to help resolve errors with Google Search Console enhancements that are not shown in Google’s Structured Data Testing Tool.

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