Schema Markup News Oct 2nd, 2018

News

We’ve curated some of the big news surrounding Schema markup for the week to help you stay on top of changes and news:

How Rich Results May be Chosen and Created

The patent tells us the motivation for such results, in this way: Users of search engines are often looking for information about a specific entity, for example a book, rather than a listing of individual resources.

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Building Google Dataset Search and Fostering an Open Data Ecosystem

The decision to rely on open standards (schema.org, W3C DCAT, JSON-LD, etc.) for markup is intentional, as Dataset Search can only be as good as the open-data ecosystem that it supports.

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An SEO’s Guide to Writing Structured Data (JSON-LD)

While there are a couple of different ways you can mark up on-page content, this guide will focus on the format Google prefers; JSON-LD.

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Convert unstructured data to structured data with machine learning

Compute power has become cheap, said Kesher, enabling organizations to more easily and cost-effectively power the algorithms needed to turn unstructured data into structured data.

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Google adds event markup to rich results status report in Google Search Console

Google has added support for event markup debugging to the rich results report within Google Search Console.

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Epic #SEOisAEO series: More than you thought you needed to know about Schema Markup

We are looking at understanding – the need to communicate with Google in a language that it can easily understand and digest. And that is Schema Markup.

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