Schema Markup News May 8th, 2018

We’ve curated some of the big news surrounding Schema markup for the week to help you stay on top of changes and news:

 Datacommons.org provides dataset for ClaimReview markup

In a blog post, Dan Brickley welcomed “the new Data Commons initiative, which is devoted to sharing [structured data] datasets, beginning with a corpus of fact check data based on the schema.org ClaimReview markup.

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Schema App Demo

Watch how Schema App Editor and Highlighter provide you an end to end solution for schema markup without development, and at scale.

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5 Schema Markup Tactics That You’re Probably Not Using

Googlebot crawls your website, it cannot “read” the information the way you do. Schema or structured data is aimed at helping machines read information in a more efficient and near-human manner.

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Mobile First Index? Plan for Voice Search

Rather than thinking of search as a mobile first experience, it may be useful to think of search within the context of voice search.

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Google Image Search updates guidelines, adding structured data, speed and more

The new guidelines have updated content around creating a better user experience with your images, including adding good context, optimizing placement, embedding tips, device-friendly sites and good URL structure for your images.

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Google now showing Case Studies in their search documentation

The benefits highlight benefits across the customer journey – from clicks in search, through conversion.

 

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