Schema Markup News May 22nd, 2018

We’ve curated some of the big news surrounding Schema markup for the week to help you stay on top of changes and news:

How to Optimize your Website to Maximize Traffic and Convert New Customers

In our May 16 webinar, host Myles Anderson was joined by two SEO experts, Martha van Berkel and Gyi Tsakalakis, to discuss what tactics work best when optimizing your site for a local audience.

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SEO Fundamentals: Your Guide to SEO Success Factors in 2018

What you really need is a thorough understanding of what people want when they search – and why they want (or need) it.

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Ask the SMXpert: SEO markup and structured data

SMXpert Alexis Sanders shares additional pointers to help you refine, update and optimize your content.

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Microsoft acquires Semantic Machines, signaling a deeper move into ‘conversational AI’

Microsoft says that the Berkeley-based technology company has created a ‘revolutionary’ new approach to building AI.

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Google job search experience is currently available in the following countries

Adding structured data makes your job postings eligible to appear in a special user experience in Google Search results. You can also integrate with Google by using a third party job site. For employers and job content site owners, this feature brings many benefits.

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Google “Similar To” Carousel For Local Search Results

It is similar to the local hotel refinements carousel we covered the other day, but this is more generic local versus specific to travel and hotel.

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