Schema Markup News May 1st, 2018

We’ve curated some of the big news surrounding Schema markup for the week to help you stay on top of changes and news:

Interview with Bill Slawski – Google Patents and the Future of Search

In this interview Bill Slawski we discuss he shares what insights he has gained reading Google patents and being an advanced SEO practitioner.

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BrightonSEO Structured Data by Alexis Sanders

Advanced and Practical Structured Data

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How to Manage your Brand in the Machine Channel with Schema Markup

 

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Google introduces preview tool for podcasts

As per the call-out image, when a podcast (RSS) URL is preview-able the tool responds with a QR code (!), and instructs the user to scan “with your Android device to see the preview result.”

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Will Google’s Semantic Search in ‘Talk to Books’ Supplant Keywords?

Talk to Books does not use a keyword-based search, as does its search engine and nearly every other online library and database. Instead, it uses what Kurzweil calls ‘semantic search.’

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Google is now saying “keywords” and “Video” fields are recommended for Recipe Schema

It appears that FOUR fields are now being triggered as Recipe Schema “warnings” in the SDTT when 24 hrs ago they were not: – keywords – video – recipeCategory – recipeCuisine.

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Towards More Intelligent Search: Deep Learning for Query Semantics

Deep learning is helping to make Bing’s search results more intelligent. Here’s a peek behind the curtain of how we’re applying some of these techniques.

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5 Easy Wins for Structured Data in Google

This article explores five easy wins that will help your site interact better with Google.

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