Schema Markup News July 3rd, 2018

We’ve curated some of the big news surrounding Schema markup for the week to help you stay on top of changes and news:

Voice Search and Conversation Action Assistive Systems – Challenges & Opportunities

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How To Extract Schema Mark-Up with Screaming Frog (Microdata & JSON-LD)

You may wish to use extraction to better understand the type of markup in operation (JSON-LD vs RDFa vs Microdata) or to identify particular schema properties which are perhaps unintentionally omitted from certain pages.

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RDF is not a pain, it is painfully simplistic

The truth is even worse. RDF is painfully simplistic, but it allows you to work with real-world data and problems that are horribly complicated.

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Google My Business Insights adds queries used to find your business

Google My Business is rolling out a new report in the Insights section of the console that is designed to show businesses how people are searching within Google Maps or Google Search to find your local listings.

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Interview with Schema App Creator Mark van Berkel: Schema at Scale Now and in the Future

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