Schema Markup News July 23rd, 2019

News

We’ve curated some of the big news surrounding schema markup for the week to help you stay on top of changes:

10 Rich SERP Elements You Can Leverage to Make Your Brand SERP Sexy

Throughout this article, bear in mind that its only talking about the search results that come up for brand name related searches. The timeframes are there to give you an idea of what you might expect — Fast means a few weeks; Medium means a few months, and Slow means a year or more.

How to Leverage FAQ Schema To Drive Traffic to Multiple Pages on Your Site

FAQ Schema is one of the shiny new toys in our SEO toolbox. Google rolled out FAQ Schema earlier this year to allow webmasters and marketers to mark up their relevant website content, resulting in rich, interactive search results on Google.

Interview With Bill Slawski: Implementing Structured Data For SEO

Bill is the Director of SEO Research at Go Fish Digital and Founder of SEO by the Sea Blog. He answered questions on the topic Implementing Structured Data For SEO

How to Develop a Schema Markup Strategy for a Website

When you decide to do schema markup on a website, you have to figure out what pages you want to optimize and what part of the schema.org vocabulary you should use to get the best organic search results and the most Google rich results. This blog walks you through how the Schema App team builds schema markup strategies for our clients. We want to help you do the same for your own site, or for your clients’ sites. 

Graph Databases goes Mainstream

There are a number of factors that all point to graph databases gaining considerable traction in the next decade. One of the first is the rise of the knowledge base, which can be thought of as an encyclopedia for data. Given that, there is compelling evidence that graph databases will be the go-to database of the 2020s.

Structured Data: Your Path to Increased Visibility

Whether you participate in paid search advertising or are attempting to climb the rankings within organic search, the landscape is competitive. In paid search, the uphill fight is a little easier as additional budget helps ease the effort.Within organic search, you often are at the helm of massive amounts of content creation, expert strategy and the assistance of technical teams. Additionally, results take time.

Zappos lead data scientist on the challenges of using semantic search 

Online retailer Zappos has never been shy about adopting new technologies to improve its business. And its search bar is no exception: Over the past two years, the company has been overhauling its search algorithms using machine learning. 

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