Schema Markup News July 17th, 2018

News

We’ve curated some of the big news surrounding Schema markup for the week to help you stay on top of changes and news:

Google Introduces Media Actions, Powered by JSON-LD Data Feeds

Google is leveraging structured data to facilitate users’ ability to launch media content directly, both from traditional search results and from Google Assistant (the latter powering Google Home and voice search on Android mobile devices).

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Two Key Ingredients of Artificial Intelligence Aided by Knowledge-Graph

The graph is a natural adaption how we think and link object for imaginary visualization. Graphs are designed for efficient storage and retrieval of highly connected data. Graph implementation ranges from property graph to RDFs, all have their fitment based on use case.

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Google adds beta support for tabular dataset discoverability

Google’s approach to dataset discovery makes use of schema.org and other metadata standards that can be added to pages that describe datasets.

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The Evolution and Expansion of Google’s Featured Snippets

Google also explained that featured results were their way to adapt search to mobile and voice search users because a featured result is what is being spoken to them when they use voice search.

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How to Develop a Schema Markup Strategy for a Website

This blog walks you through how the Schema App team builds Schema Markup strategies for their clients. We want to help you do the same for your own site, or for your client’s sites.

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