Schema Markup News Jan 30th, 2018

News

We’ve curated some of the big news surrounding Schema markup for the week to help you stay on top of changes and news:

Google on Structured Data for Local SEO

Google’s John Mueller offered an unexpected answer to a question during a Webmaster Hangout. Someone asked if using GPS coordinates within Schema.org structured data was essential.

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Google Gives Details On Featured Snippets & What New Snippets May Come

Featured snippets have been around for over four years now and they will just continue to grow in importance.

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A reintroduction to Google’s featured snippets

Sometimes when you do a search, you’ll find that there’s a descriptive box at the top of Google’s results. We call this a “featured snippet.”

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Why And How Semantic Search Transformed SEO For The Better

Google is always changing things but in reality, that’s only a half-truth; Google is always coming out with new updates to improve its search results.

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What Is Schema Markup and Why Is It Critical to Local Business?

We need to take control of our business, and how it is being understood by search engines. How? It’s simple; you have to talk to the search engines in their language. The language that search engines speak is called ‘Schema Markup’.

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An Investigation Into Google’s Maccabees Update “which is making better use of the Schema.org About property!”

Broadly, you can sum it up as using the About property pointing back to multiple authoritative sources (like Wikidata, Wikipedia, DBpedia, etc.) in order to help Google better understand your content.

 

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