Schema Markup News Jan 16th, 2018

News

We’ve curated some of the big news surrounding Schema markup for the week to help you stay on top of changes and news:

Unwrapping the Secrets of SEO: The Role of Machine Learning in Google Search

What does it actually mean when we say that Google uses Machine Learning algorithms? In our latest Unwrapping the Secrets of SEO, guest contributor Olaf Kopp explains what exactly this refers to and where neural networks are applied in Google Search.

How Not to Get Lost in 2018 with Knowledge Graphs: Map, Graph, Go!

We have been throwing technologies at this for quite some years now: Plain old Data Modeling, Semantics, “hyperindexes”, ontologies, topic maps, Data Warehouses, Operational Data Stores, multidimensional OLAP, mapping-intensive ETL, key/value pairs, Big Data and now also Data Catalogs, Data Lakes, and Knowledge Graphs.

Structured Data analysis of latest #CommonCrawl (Nov. 2017) data out

JSON-LD continues progress (against #Microdata) across domains 39% of URLs contain #structureddata (28% of domains) Structured data in approx ⅓ of [common crawled] web!

CES 2018: Google ramps up Assistant with smart displays, native podcasts, recipes and news

Amazon Echo and its voice assistant, Alexa, might be the current market leaders in voice-activated smart technology, but recent announcements from the 2018 Consumer Electronics Show have shown that Google fully intends to challenge Amazon for that crown.

How to Get Your Content to Appear in Featured Snippets

There have been many changes to Google’s search results over the years, but one of the biggest and most consequential happened about two years ago. It’s when we started seeing “Featured Snippets.”

SEO trends and Google changes to expect in 2018

Columnist Pratik Dholakiya explores current search trends and speculates on where the industry might be headed in 2018.

Google Offers Image Search Indexing Tips

Getting indexed by Google search can be important for publishers because of the traffic. Others feel that ranking high in Google search doesn’t add value. Mueller’s advice offers something for publishers of both opinions, as well as interesting clues on how Google image search works.

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