Schema Markup News April 3rd, 2018

News

We’ve curated some of the big news surrounding Schema markup for the week to help you stay on top of changes and news:

Steve Macbeth from Microsoft: Connecting Virtual Reality through Schema.org

Steve Macbeth, the executive sponsor from Microsoft (Bing) for schema.org, joins Martha van Berkel in a conversation about schema.org.

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Google Confirms that Structured Data Improves Targeting

According to John Mueller, structured data helps a web page rank better in the same way regular content helps a page rank.

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How to use the Knowledge Graph for higher rankings

Contributor Ryan Shelley recommends looking into the content displayed in a knowledge card and using what you find to develop a smart and targeted content marketing campaign for your website.

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Bing Adds More Intelligent Search Features

Bing announced this week, as I covered at Search Engine Land, that they launched new intelligent search features.

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ANALYSING GOOGLE’S NEW DESKTOP “PEOPLE ALSO SEARCH FOR” BOX

After February’s update, the PASF box is looking a little different — so we dug into the data to learn all about it.

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Ultimate List of Digital Marketing Tools

In this post, we’ve hand-picked some of the best software used by digital marketing professionals.

 

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