Schema Markup News April 17th, 2018

News

We’ve curated some of the big news surrounding Schema markup for the week to help you stay on top of changes and news:

Google’s “Talk To Books” Search Engine Can Save Your Time Reading 100,000 Books

Google’s director of engineering Ray Kurzweil said that Talk to Books is a new way to interact with books by digging down to the sentence level.

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4 underutilized schema markup opportunities that impact SEO

Tony Edwards recommends taking advantage of little-used brand, image, app and person schema that indirectly help position a website for better rankings.

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Google is launching Semantic Experiences to highlight some examples of what is possible with artificial intelligence.

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The Featured Snippet vs. The Knowledge Panel

The featured snippet is to provide quick answers to users’ questions but the knowledge panel primary purpose is to give relevant information about a business/brand as quickly and reliably as possible.

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Google’s mobile-first indexing has set sail. Are you on board? 5 SEO essentials

Jim Yu shares five ways webmasters can optimize their content and on-site technical elements to succeed in the new world.

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Inside Featured Snippets

Google experiments with the position and number of ads, the display of local search results, social media posts and news items, among other features.

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How To Use Schema App Highlighter

This includes tasks and processes within the Highlighter and also Schema App Pro-Tools.

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