Schema Markup News April 10th, 2018

News

We’ve curated some of the big news surrounding Schema markup for the week to help you stay on top of changes and news:

The Entity & Language Series: Entity-First Indexing with Mobile-First Crawling

Google is now using a different crawler for finding content to index, but my best SEO instincts say that Mobile-First Indexing is about much more than the different primary user-agent.

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Adding structured data makes your job postings eligible to appear in a special user experience

Adding structured data makes your job postings eligible to appear in a special user experience in Google Search results.

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A small yet visible impact on search results

An interesting case study on the impact of marking up a library’s digital collections records.

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SEO for Rich Results: How to Find & Fix Structured Data Errors

Structured data is also your ticket to scoring rich results features in SERPs.

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Google is officially testing ‘more results’ button to load more search results

Instead of making searchers click to the next page of search results, Google is testing showing more results on the same page.

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Game Show Guide to Schema Optimization & Penalties

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