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How We Work…aka our Values

We are Excellent to One Another

If we all had the same strengths and ideas … we’d be missing out. Our differences make us strong and competitive and our diversity makes it fun to work here. We want you to bring your whole self to work!
We respect each other and believe in the power of teamwork and inclusivity, so we collaborate, leverage each other’s strengths and share responsibilities – even the dreaded task of emptying the dishwasher!

We Are Innovation And Nimble

We are constantly making improvements. We recognize that it is okay to start small and build on ideas. We design with the ideal in mind. Effectiveness is doing the right thing. Efficiency is doing the thing right. We are innovators, both in bringing value to our customers and in making the team more productive and happy. We start with small incremental value and build on it and we don’t wait for it to be perfect!

We “WOW” our Customers

We put the customer first, even if that means recommending the “right” service provider and/or solution when it’s not us.  We build the things customers need. We seek feedback often. We listen, focus on the user, create unexpected and fantastic experiences. We exceed expectations and do the right thing. We follow-through. We do what we say we will do – for our customers, our managers and the team. We set our own Monday morning action items and ensure they are met!

We Love to Learn

We are constantly learning and exploring new ways to delight our customers and when we discover something great, we share our knowledge … with each other, with our customers and with the market.

We are Honest and Transparent

As individuals, it would be great to be perfect, but that’s just not life. When we are honest and transparent about our strengths and weaknesses, great things happen – innovation increases and so does collaboration and quality.
Our customers can count on us to do the right thing- even if that means pointing you to another service provider who can serve you better.

We Give Back

It feels good to give back to our community, so we volunteer, make monetary donations, provide free services and mentor.

February 2020 – The Schema App team donated to Lakeside Hope House. Read more here.

January & February 2020 – The Schema App team volunteered to pack food and optimized the website for Food4Kids Guelph! Read more here.

December 2018 – The Schema App team donated to Food4Kids Guelph. Read more here.

We strive to be the most comprehensive structured data tools on the market.

You will always have the latest schema.org release and extra capabilities to make managing your structured data easy and the ability to create added value seamlessly. We want you to stand out from your competitors thanks to our differentiated, awesome products.

We are your structured data experts.

We want to mark up the world’s websites with structured data and have built the tools to do it. We move fast when we learn about new ways to use structured data to derive value (like Semantic Analytics), and because our product is built on semantic technology, we have the ability to make changes and updates at super speed.

We love hearing from you.

This may shock you, but we love talking to our customers. Each week we talk to customers about schema.org, complex problems, and where you are confused. Each time we have a conversation we learn something new and have the opportunity to unleash the power of structured data to help you grow your business and differentiate online. So call us, we want to hear from you.

Want to work with us?

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