How to Set Up the Schema App WordPress Plugin

The Schema App WordPress plugin optimizes your website with schema markup automatically for blogs and pages….all for FREE! You can also use the same plugin to connect with the Schema App Editor to add custom schema markup to your WordPress site, easily and without having to write code.  Learn more about Schema App Editor.

1. Login to your WordPress website. 
2. Download the Plugin on WordPress from Plugin Repository.

In your WordPress site hover over the plugins tab on the ride side of your screen and click on “add new”. Type in “Schema App” in the search bar. Click “Install Now”. After downloading the plugin, click “activate plugin”, and it will automatically be added to the plugins list in your WordPress account.

3. Activate the plugin through the ‘Plugins’ menu in WordPress.

It is important that you check to make sure the plugin is activated and ready to add markup to your site.

4. Go to Settings > Schema App
5. Setup Schema App Plugin

#1 If you have chosen to subscribe to Schema App, in the Settings, enter the appropriate Account ID.  You can find your Account ID in the email sent with your login information, or in Schema App under Integrations>Wordpress. If you are doing schema markup for a client, use the account ID for the Sub Account. If you haven’t set up a Sub Account, create one here.  Note, for WordPress, you use the entire Sub Account ID string.  For example””.

#2 Choose whether the publisher is a person or organization. Note, that Google will give you an error if you choose Person as their Article and Blog Posting markup expects an Organization.

#3 Enter the publisher’s name. This is the name of the company or person that is publishing the blog posts.

#4 Upload a logo. Note the size requirements for the logo listed below. These are the size restrictions from Google.

If you’re a more visual learner, watch the video tutorial below for a quick guide on how to set up the Schema App WordPress plugin.

There are additional settings for the Schema App Structured Data plugin to further enhance your site’s schema markup.

#5 When you check “Show Test Schema” it will add a button the top of your admin portal to test the schema markup for the page your are viewing or editing. Nothing is visible to the customer, this feature just gives you a faster way to test schema markup in Google’s Structured Data Testing tool, right from the admin portal.

#6 When you check “Show Breadcrumbs”, Schema App creates breadcrumb Schema Markup, compliant with Google’s recommendations for Breadcrumbs. 

#7 When you check “Show Website Markup” Schema App adds WebSite Markup to your homepage to enable Site Search and Site Name features, as described by Google’s feature for Site Search and Site Name. 

#8 Google requires an image for pages and posts. Schema App allows you to set the Default Image for your website, so that pages that don’t have an image in the content, can use the default image. A logo or something that appears in the header or footer is a good image to include here.  This helps avoid errors in your schema markup for automated schema markup.

#9  Linked data is a new way of publishing your web content to be directly accessible by machines.  This is a great way to make your content “open data” so that it can be found and consumed easily.  You can read more about this feature on our blog about Linked Data. 

#10 Click on the Remove Microdata to remove microdata that is automatically added to your website from your theme or otherwise. By removing the microdata, you can add rich, accurate markup with Schema App.

Once your plugin is all set up, you can start adding markup to your website with Schema App! Watch our getting started guide here!