How to Set Up Google Tag Manager For Schema App

Google Tag Manager automates code deployment by allowing you to automatically pull JSON-LD from our Cache. Stop cutting and pasting code, and contact us for an API key.

1. Go to Schema App >Integration Methods>Javascript>Google Tag Manager

Select Google Tag Manager and copy your tag.  Paste into Notepad before you put into GTM to ensure you don’t get any undesirable characters in the tag.

2. Create a Google Tag Manager Account

Follow this link to set up a GTM account. Follow the steps to set up your account with your company name, and set up the retainer with the URL of the website which you are deploying to.

3. From Google Tag Manager, “Add New Tag”

Click on the container you would like to deploy to, select the “Tags” tab along the right side of the screen, and then click “NEW”. Give the tag a name such as “Schema App”, and

4. Give the new tag a name, E.g. Schema App
5. Click on Tag Configuration and choose “Custom HTML Tag”
6. Copy and paste the javascript that was sent to you in the GTM setup document, including the <script> tags
7. Click On “Triggering”, choose “All Pages”


8. Publish Your Tag

Go back to your dashboard and click on “Publish” in the top right corner of the page


You will be asked to name this “version”. We recommend naming it very clearly and adding detail about the tag in the description.


And that’s it! Now, when you create markup using Schema App’s Structured Data Editor, the markup is automatically deployed to your site. If you’re more of a visual learner, watch the video tutorial below.