How to Set Up Google Tag Manager For Schema App

Google Tag Manager automates code deployment by allowing you to automatically pull JSON-LD from our Cache.

1. Get the appropriate tags.
a. Deploying your schema markup created with the editor?

Go to Schema App>Integration Methods>Javascript>Google Tag Manager copy your tags and paste them into Notepad for safe keeping (you’ll need them shortly).

Google Tag Manager Integration Step 3
b. Are you a Premium or Enterprise client looking to deploy your highlighter templates?

Go to Schema App >Integration Methods>Highlighter Integration copy your tag and paste it into Notepad for safe keeping (you’ll need them shortly).

highlighter tag
2. Create a Google Tag Manager Account

Follow this link to set up a GTM account. Follow the steps to set up your account with your company name, and set up the retainer with the URL of the website which you are deploying to.

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3. From Google Tag Manager, “Add New Tag”

Add New Tag

4. Give the new tag a name, E.g. Schema App
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5. Click on Tag Configuration and choose “Custom HTML Tag”
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6. Copy and paste the javascript tags from step 1 in to the HTML text box. Make sure to include the <script> tags.
custom tag
7. Click On “Triggering”, choose “All Pages”

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8. Publish Your Tag

Go back to your dashboard and click on “Publish” in the top right corner of the page

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You will be asked to name this “version”. We recommend naming it very clearly and adding detail about the tag in the description.

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And that’s it! Now, when you create markup using Schema App’s Structured Data Editor, the markup is automatically deployed to your site. If you’re more of a visual learner, watch the video tutorial below.

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