[{"@type":["Event"],"@id":"https:\/\/www.schemaapp.com\/events\/webinar-what-entities-knowledge-graphs-mean-for-ai-search\/#Event","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":["https:\/\/www.schemaapp.com\/events\/","https:\/\/www.schemaapp.com\/events\/webinar-what-entities-knowledge-graphs-mean-for-ai-search\/"],"performer":[{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/events\/webinar-what-entities-knowledge-graphs-mean-for-ai-search\/#Highlight20260528175131512-845819_0_Event_performer_Person"},{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/events\/webinar-what-entities-knowledge-graphs-mean-for-ai-search\/#Highlight20260528175131512-845819_1_Event_performer_Person"}],"description":"Search engines are getting smarter. Instead of simply matching keywords, they now understand the intent and context behind each search. This shift to semantic search means that SEOs and content writers need to be thinking about how they can inform search engines about the true meaning of their content and brand. Our CEO Martha van Berkel joined Patrick Reinhart, VP, Services & Thought Leadership at Conductor to discuss how properly defining and connecting the entities on your site using schema markup develops your knowledge graph, and provides search engines with contextual knowledge about the entities and content on your site. Watch the webinar recording to learn: How an organization's SEO, content, and IT teams can work together to implement a successful Schema Markup strategy; The importance of Knowledge Graphs to the changing search landscape; How to help search engines understand the entities and content on your site.","startDate":"2023-10-12T14:00:00-05:00"},{"@context":"https:\/\/schema.org","@type":"BreadcrumbList","@id":"https:\/\/www.schemaapp.com\/events\/webinar-what-entities-knowledge-graphs-mean-for-ai-search\/#BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Upcoming & Past Events","item":"https:\/\/www.schemaapp.com\/events\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"Webinar: What Entities & Knowledge Graphs Mean for AI Search","item":"https:\/\/www.schemaapp.com\/events\/webinar-what-entities-knowledge-graphs-mean-for-ai-search\/#breadcrumbitem"}]}]