[[{"@type":["Event"],"@id":"https:\/\/www.schemaapp.com\/events\/introducing-entity-hub-the-key-to-optimizing-entities-for-ai-search\/#Event","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.schemaapp.com\/events\/introducing-entity-hub-the-key-to-optimizing-entities-for-ai-search\/","organizer":[{"@id":"https:\/\/www.schemaapp.com\/#Organization"}],"offers":[{"@type":"Offer","@id":"https:\/\/www.schemaapp.com\/events\/introducing-entity-hub-the-key-to-optimizing-entities-for-ai-search\/#Event_offers_Offer","priceCurrency":"CAD","price":"0","availability":"InStock"}],"location":"VirtualLocation","eventAttendanceMode":"OnlineEventAttendanceMode","startDate":"Thursday, July 24, 2025, at 1:00 PM ET\nCopyright \u00a9 2026 Hunch Manifest Inc dba Schema App. All Rights Reserved. ","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/events\/introducing-entity-hub-the-key-to-optimizing-entities-for-ai-search\/#Event_image_ImageObject","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2025\/07\/Entity-Hub-Launch-Webinar-Promo-1-1-scaled.png"}],"name":"Introducing Entity Hub: The Key to Optimizing Entities for AI Search\n","description":"Take control of your content entities. Shape your future in AI search.\nSchema App\u2019s CEO, Martha van Berkel, and Product Manager, Jasmine Drudge-Willson, unveil the official launch of Entity Hub \u2013 our groundbreaking suite of tools designed to help enterprise teams harness the power of entity optimization for AI-driven search performance.\nAs AI transforms how search engines understand and rank content, aligning your structured data strategy around entities is more critical than ever. Watch the webinar recording to get an exclusive look at Entity Hub\u2019s capabilities and learn how to take your SEO strategy to the next level.\nDuring this session, you\u2019ll learn how Entity Hub helps you:\n\nBuild and maintain a centralized knowledge graph of your content\n\nOptimize for the topics that matter most to your audience and organization\n\nImprove visibility and relevance in AI-driven search and discovery experiences\n\nDrive measurable performance across your entire digital ecosystem\n\n\nWhether you\u2019re a Schema App customer or exploring structured data solutions for your organization, this is your chance to see how Entity Hub enables AI-ready, scalable, and strategic schema markup.\n","about":[{"name":"artificial intelligence","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_artificialintelligence_c8909d73cf62ba9e3a7aaf9f8df200671dabb01d64165d816ba4e813a3f0a0b3","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/aws.amazon.com\/m\/0mkz","http:\/\/www.wikidata.org\/entity\/Q11660","https:\/\/en.wikipedia.org\/wiki\/Artificial_intelligence","https:\/\/www.google.com\/search?kgmid=\/m\/0mkz"]},{"name":"product manager","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_productmanager_4960a79eaf201f66c0914444fa8c2cb2d735dc6a008df9bf23d88eb4918d37ad","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/098f56","http:\/\/www.wikidata.org\/entity\/Q2552738","https:\/\/en.wikipedia.org\/wiki\/Product_manager"]},{"name":"chief executive officer","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_chiefexecutiveofficer_3c3048b68a8a85ded766bf8e01673cd008ce2eb6f1766d180996104e8d39fe11","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/0dq_5","http:\/\/www.wikidata.org\/entity\/Q484876","https:\/\/en.wikipedia.org\/wiki\/Chief_executive_officer"]},{"name":"search engine optimization","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_searchengineoptimization_da196086afa7a7f7348fbec7690f8e80ae5cc82f376f6f68ab7f59aefdd2c0ea","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/019qb_","http:\/\/www.wikidata.org\/entity\/Q180711","https:\/\/en.wikipedia.org\/wiki\/Search_engine_optimization"]},{"name":["Structured Data","Schema Markup"],"@id":"https:\/\/www.schemaapp.com\/schema-markup\/what-is-schema-markup-a-guide-to-structured-data\/#Thing","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/www.wikidata.org\/entity\/Q26813700","kg:\/m\/05p2j70","https:\/\/en.wikipedia.org\/wiki\/Structured_data","kg:\/m\/05p2j70","https:\/\/en.wikipedia.org\/wiki\/Structured_data","http:\/\/www.wikidata.org\/entity\/Q26813700"],"identifier":{"@type":"PropertyValue","name":"Source","value":"Internal"}},{"name":"Knowledge Graph","@id":"https:\/\/www.schemaapp.com\/#Thing","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["kg:\/g\/11fjx_wmtf","https:\/\/www.wikidata.org\/wiki\/Q33002955","https:\/\/en.wikipedia.org\/wiki\/Knowledge_graph","kg:\/g\/11fjx_wmtf","https:\/\/www.wikidata.org\/wiki\/Q33002955","https:\/\/en.wikipedia.org\/wiki\/Knowledge_graph"],"identifier":{"@type":"PropertyValue","name":"Source","value":"Internal"}},{"name":"Entity Optimization","@id":"https:\/\/www.schemaapp.com\/glossary\/#Highlight-20240109181252822_25_DefinedTermSet_hasDefinedTerm_DefinedTerm","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"identifier":{"@type":"PropertyValue","name":"Source","value":"Internal"}},{"name":"SEO","@id":"https:\/\/www.schemaapp.com\/author\/graciaschemaapp-com\/#Highlight20260107163423960-1403765_1_ProfilePage_mainEntity_Person_knowsAbout_Thing","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"identifier":{"@type":"PropertyValue","name":"Source","value":"Internal"}},{"name":"Entity Hub","@id":"https:\/\/www.schemaapp.com\/solutions\/entity-hub\/#SoftwareApplication","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"identifier":{"@type":"PropertyValue","name":"Source","value":"Internal"}},{"name":"Martha van Berkel","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#ProfilePage_mainEntity_Person","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["https:\/\/www.google.com\/search?kgmid=\/g\/11gb4pbrk8","https:\/\/x.com\/marthavanberkel","https:\/\/www.linkedin.com\/in\/martha-van-berkel\/","https:\/\/x.com\/marthavanberkel","https:\/\/www.google.com\/search?kgmid=\/g\/11gb4pbrk8","https:\/\/www.linkedin.com\/in\/martha-van-berkel\/"],"identifier":{"@type":"PropertyValue","name":"Source","value":"Internal"}},{"name":"Jasmine Drudge-Willson","@id":"https:\/\/www.schemaapp.com\/author\/jasmine\/#ProfilePage_mainEntity_Person","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":"https:\/\/www.linkedin.com\/in\/jasmine-drudge-willson-aa418939\/","identifier":{"@type":"PropertyValue","name":"Source","value":"Internal"}},{"name":"Schema App","@id":"https:\/\/www.schemaapp.com\/#Organization","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["https:\/\/twitter.com\/schemaapptool","https:\/\/www.instagram.com\/lifeatschemaapp\/","https:\/\/www.youtube.com\/channel\/UCqVBXnwZ3YNf2BVP1jXcp6Q","https:\/\/www.linkedin.com\/company\/2480720\/"],"identifier":{"@type":"PropertyValue","name":"Source","value":"Internal"}}]},{"@context":"http:\/\/schema.org","@type":"Organization","areaServed":["https:\/\/www.wikidata.org\/wiki\/Q16","https:\/\/www.wikidata.org\/wiki\/Q46","https:\/\/www.wikidata.org\/wiki\/Q49","https:\/\/www.wikidata.org\/wiki\/Q664","https:\/\/www.wikidata.org\/wiki\/Q30","https:\/\/www.wikidata.org\/wiki\/Q408","http:\/\/www.wikidata.org\/entity\/Q13780930"],"keywords":["Structured Data","Knowledge Graph","Rich Results","Semantic Search","Search Engine Optimization","Schema Markup","Semantic Technology"],"slogan":"Our purpose is to build meaningful connections, with each other, our customers and the data so that we are all understood.","foundingDate":"2016","location":"http:\/\/www.wikidata.org\/entity\/Q504114","description":"Schema App helps you build and govern your semantic data layer using schema markup so AI and search engines understand your brand accurately, improving visibility, trust, and performance.","sameAs":["https:\/\/www.instagram.com\/lifeatschemaapp\/","https:\/\/www.linkedin.com\/company\/2480720\/","https:\/\/twitter.com\/schemaapptool","https:\/\/www.youtube.com\/channel\/UCqVBXnwZ3YNf2BVP1jXcp6Q"],"legalName":"Hunch Manifest Inc","name":"Schema App","telephone":"+18554448624","url":"https:\/\/www.schemaapp.com\/","knowsLanguage":"https:\/\/www.schemaapp.com\/about\/#Language","email":"support@schemaapp.com","contactPoint":[{"@type":"ContactPoint","email":"Support@schemaapp.com","name":"Customer Support","@id":"https:\/\/www.schemaapp.com\/contact\/#ContactPoint"},{"@type":"ContactPoint","areaServed":["https:\/\/www.schemaapp.com\/contact\/#Place","Worldwide"],"telephone":"+18554448624","email":"Hello@schemaapp.com","name":"General Enquiries","@id":"https:\/\/www.schemaapp.com\/contact\/#ContactPoint1"}],"founder":[{"@type":"Person","sameAs":["https:\/\/www.google.com\/search?kgmid=\/g\/11gb4pbrk8","https:\/\/x.com\/marthavanberkel","https:\/\/www.linkedin.com\/in\/martha-van-berkel\/"],"name":"Martha van Berkel","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#ProfilePage_mainEntity_Person"},{"@type":"Person","sameAs":["https:\/\/x.com\/vberkel","https:\/\/g.co\/kgs\/z4aK6i","https:\/\/www.linkedin.com\/in\/markvanberkel\/"],"name":"Mark van Berkel","url":"https:\/\/www.schemaapp.com\/author\/vberkel\/","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#ProfilePage_mainEntity_Person"}],"knowsAbout":[{"@type":"Thing","sameAs":["kg:\/g\/11fjx_wmtf","https:\/\/www.wikidata.org\/wiki\/Q33002955","https:\/\/en.wikipedia.org\/wiki\/Knowledge_graph"],"name":"Knowledge Graph","@id":"https:\/\/www.schemaapp.com\/#Thing"},{"@type":"DefinedTerm","sameAs":["https:\/\/en.wikipedia.org\/wiki\/JSON-LD","kg:\/m\/0hzq_55","https:\/\/www.wikidata.org\/wiki\/Q6108942"],"name":"JSON-LD","@id":"https:\/\/www.schemaapp.com\/glossary\/#javascript-object-notation-for-linked-data-jsonld"},{"@type":"DefinedTerm","sameAs":["http:\/\/www.wikidata.org\/entity\/Q26813700","kg:\/m\/05p2j70","https:\/\/en.wikipedia.org\/wiki\/Structured_data"],"description":"information with a formal data model","name":"Structured Data","alternateName":"Schema Markup","@id":"https:\/\/www.schemaapp.com\/schema-markup\/what-is-schema-markup-a-guide-to-structured-data\/#Thing"},{"@type":"Intangible","name":"Semantic Search Engine Optimization","alternateName":"Semantic SEO","@id":"https:\/\/www.schemaapp.com\/schema-markup\/what-is-semantic-seo\/#Intangible"}],"address":{"@type":"PostalAddress","streetAddress":"301 - 100 Stone Road","postalCode":"N1G 5L3","addressRegion":"Ontario","addressLocality":"Guelph","addressCountry":"CA","name":"Schema App Address","@id":"https:\/\/www.schemaapp.com\/#PostalAddress"},"logo":{"@type":"ImageObject","width":"290","height":"93","name":"Schema App Logo","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1"},"identifier":{"@type":"PropertyValue","propertyID":"http:\/\/schemaapp.com\/ontology\/schemamodel#EntityHome","value":"True","name":"Entity Home","@id":"https:\/\/www.schemaapp.com\/#PropertyValue"},"potentialAction":{"@type":"ScheduleAction","name":"Schedule a Demo","url":"https:\/\/www.schemaapp.com\/book-a-demo\/","@id":"https:\/\/www.schemaapp.com\/#ScheduleAction"},"image":{"@type":"ImageObject","width":"1350","height":"650","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1"},"@id":"https:\/\/www.schemaapp.com\/#Organization"}],{"@context":"https:\/\/schema.org","@type":"BreadcrumbList","@id":"https:\/\/www.schemaapp.com\/events\/introducing-entity-hub-the-key-to-optimizing-entities-for-ai-search\/#BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Upcoming & Past Events","item":"https:\/\/www.schemaapp.com\/events\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"Webinar Jul 2025 – Introducing Entity Hub: The Key to Optimizing Entities for AI Search","item":"https:\/\/www.schemaapp.com\/events\/introducing-entity-hub-the-key-to-optimizing-entities-for-ai-search\/#breadcrumbitem"}]}]