Report on ANY of the Schema.org Classes and associated Properties you’ve marked up on your website.
Gain visibility to a level of detail you likely didn’t have before.
Reports are built to be incorporated into Google Analytics, providing you with additional insight to analyze your website traffic.
Your website is the focal point of your digital presence and is chock-full of information that can help you to make informed decisions regarding strategy and marketing spend. BUT can you access your data and drill down to the details you need to make informed choices that drive success?
Double Down On The Value You Derive From Schema Markup by Incorporating Schema.org Properties Into Your Analytics
Enhanced Analytics – Core
Dig down below the product level to understand which characteristics get the most clicks or find out which Blog author retains the attention of your viewers. Determine if aggregate rating value impacts conversions, or if a product feature results in a longer page view.
Four out-of-the-box queries that capture properties associated with the following Schema.org Classes:
Articles / Blogs
- Article Category
- Article Author
- Article Keyword
- Comment Count
- Product SKU
- Product GTIN
- Product Category
- Aggregate Rating
- Aggregate Count
- Branch code
- Address Street
- Address Region
- Address Postal Code
- Address Locality
Enhanced Analytics – Custom
There are > 840 schema.org Classes and ~ 20 properties per class in the schema.org vocabulary.
If you’ve marked it up on your website, you can report on it.
Additionally, our tools allow you to mark up content beyond the schema.org required and recommended fields. You can use this functionality to set the groundwork to retrieve additional data that would be helpful to your decision-making process.
Providing You With Actionable Insights
Which BLOG AUTHOR retains the attention of your viewers?
ACTION: Publish and market more blogs from that particular author.
Does a particular PRODUCT FEATURE result in a longer page view?
ACTION: Can that feature be incorporated into other products?
How important is VENUE in the success of an EVENT?
ACTION: Maximize the venues that drive the most success.
Where does the traffic come from for each PERFORMER?
ACTION: Double down on the marketing efforts in those locations.
Does AGGREGATE RATING impact conversion?
ACTION: Establish strategy for accumulating more ratings
Which BLOG CATEGORIES are the most popular where does the traffic come from?
ACTION: Create more content in those categories. Link to the blog from pages that drive the most traffic to your blogs.
Which BLOGS have the highest bounce rate?
ACTION: Check the website for possible issues or create better linkages to the next steps or rethink your content strategy.
Frequently Asked Questions
Does Schema App’s Enhanced Analytics offering work with any Schema markup syntax?
A: The offering will work with data in JSON-LD, RDFa, and Microdata syntax.
Do I have to be a current Schema App customer to utilize Schema App’s Enhanced Analytics offering?
A: No, the analytics platform is offered as a standalone value add service, although enterprise customers will receive access to the Enhanced Analytics: Core reports as part of their subscription.
Are there prerequisites to accessing the reports
A: Yes, to access the data:
- You must have structured data on your website for the schema.org Classes and associated Properties you wish to report on.
- You’ll need from Google Analytics:
- An account. A free version is available. Learn about Google Analytics via free online courses.
- Enhanced eCommerce (for “Products” only)
- The Custom Data Source ID
- You’ll need to provide Schema App with Internal Permissions (via your in house Google Analytics Administrator) so that we can set up the properties.
How much does Google Analytics cost?
A: A free version of Google Analytics is available.
Do I need to be an expert on Google Analytics to utilize Schema App’s Enhanced Analytics reports?
A: To get the most value out of the data, we recommend that you are competent in Google Analytics, however, we will build/co-build the custom reports with you.
Will Schema App have access to my data?
A: Schema App retrieves only data that has been made publically available. Schema App will require restricted permission to upload both the data and the dimensions to your site.
How often is the data feed from Schema App refreshed?
A: Monthly, although we can refresh it, as required, for the custom reports.
Which Schema types have pre-populated out-of-the-box reports?
A: We have pre-designed reports for Products, Blogs, Events, and Locations schema classes.
Can I change the properties associated with the Core reports?
A: No. If the Core reports don’t fulfill your business requirements, please consider the Custom Reports.
What is a custom dimension in Google Analytics?
A: Custom dimensions are similar to default dimensions in your Analytics account, except that you create them yourself. You can use them to collect and analyze data that Google Analytics doesn’t automatically track.
How will the custom dimension be labeled in Google Analytics?
A: Schema App will create the dimension label to reflect the type of Schema data being pulled in.
The free Google Analytics account contains only 20 dimensions. To utilize the reports, do I need to have dimensions available?
Suppose I only had 2 dimensions available in Google Analytics and I wanted to utilize the Core reports for Products. Could I just choose the 2 properties that I want to report on and delete the other columns before uploading it to Google Analytics?
A: Please consider the Custom reports option if you want to make adjustments.
Can I re-use a name that I’m already using in Google Analytics to bring in the new data?
A: Yes – we can label the custom dimension according to your specifications with custom reporting
A: You’ll get a warning. Best practice is to add a prefix to the dimension name to show the schema Class. E.g. product - category
A: You’ll get a warning. The custom dimension names must be unique. A best practice is to add a prefix to the dimension name to show the schema.org Class. E.g. “Product – SKU”
Suppose I wanted to utilize the Core reports for Article/Blog but I haven’t marked up Aggregate Rating or Aggregate Count. Will I still use up 5 custom dimension slots for that report?
A: Yes, you will still use up all of the slots, even if there is only data for 1 or 2 of them and/or even if you are only interested in analyzing data for 1 or 2 of them. If you add the Schema markup to your content afterward, the data would be added during the next refresh.
Can Schema App build the report for me in Google Analytics?
A: It isn’t part of the current offering, however, we can/have done it for our clients. You need to provide us with permission to access your Google Analytics to make this happen. We also have with a GA Partner to customize reports and dashboards.
What will my report look like?
A: It’ll be the standard Google Analytics reports with one difference – more granularity!