Enhanced Analytics

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Did you know that you can boost your business intelligence with structured data?

By adding your schema entities into Google Analytics, you can get more information out of your site and understand your visitor behaviour in more depth. You can import the details of how you describe your content with schema markup into your analytics. With Google Analytics, you get a URL and the associated traffic; with Semantic Analytics you have details about that URL that you can then use to see trends. It enables you to see what author in your blog gets the most traffic, or which product drives the most traffic to your site. The opportunities are endless!
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Your website is the focal point of your digital presence and is chock-full of information that can help you to make informed decisions regarding strategy and marketing spend. BUT can you unlock your data and drill down to the details you need to make informed choices that drive success?

Double Down On The Value You Derive From Schema Markup by Incorporating Schema.org Properties Into Your Analytics

What does it look like?

What blog author gets the most traffic?

Analytics Screenshot

What blog category gets the most page views?

Analytics Graph by Category

Providing You With Actionable Insights

  • Which BLOG author retains the attention of your viewers?
    ACTION: Publish and market more blogs from that particular author. 
  • Does a particular product feature result in a longer page view?
    ACTION: Can that feature be incorporated into other products?
  • How important is venue in the success of an event?
    ACTION: Maximize the venues that drive the most success.
  • Does aggregate rating impact conversion?
    ACTION: Establish strategy for accumulating more ratings

Enhanced Analytics - Core (In Beta)

Dig down below the product level to understand which characteristics get the most clicks or find out which Blog author retains the attention of your viewers. Determine if aggregate rating value impacts conversions, or if a product feature results in a longer page view.

Four out-of-the-box queries that capture properties associated with the following Schema.org Classes:
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Enhanced Analytics - Custom

If you’ve marked it up on your website, you can report on it. 

There are more than 840 schema.org Classes and greater than 20 properties per class in the schema.org vocabulary.  Enhanced Analytics Custom reports allow you to add any of the 840 classes and any of its properties into Google Analytics resulting in deep business insights on your content.

Are you ready to get Business Intelligence from your Schema Markup?

Frequently Asked Questions

What is the difference between Semantic Analytics and Enhanced Analytics?
Does Schema App’s Enhanced Analytics offering work with any Schema markup syntax?
Do I have to be a current Schema App customer to utilize Schema App’s Enhanced Analytics offering?
Are there prerequisites to accessing the reports
How much does Google Analytics cost?
Do I need to be an expert on Google Analytics to utilize Schema App’s Enhanced Analytics reports?
Will Schema App have access to my data?
How often is the data feed from Schema App refreshed?
Which Schema types have pre-populated out-of-the-box reports?
Can I change the properties associated with the Core reports?
What is a custom dimension in Google Analytics?
How will the custom dimension be labeled in Google Analytics?
The free Google Analytics account contains only 20 dimensions. To utilize the reports, do I need to have dimensions available?
Suppose I only had 2 dimensions available in Google Analytics and I wanted to utilize the Core reports for Products. Could I just choose the 2 properties that I want to report on and delete the other columns before uploading it to Google Analytics?
Can I re-use a name that I’m already using in Google Analytics to bring in the new data?
A: You’ll get a warning. Best practice is to add a prefix to the dimension name to show the schema Class. E.g. product - category
Suppose I wanted to utilize the Core reports for Article/Blog but I haven’t marked up Aggregate Rating or Aggregate Count. Will I still use up 5 custom dimension slots for that report?
Can Schema App build the report for me in Google Analytics?
What will my report look like?

What is the difference between Semantic Analytics and Enhanced Analytics?

Only the product name. Semantic Analytics was conceptualized a few years ago by the semantic web and schema.org enthusiasts, our first release was in 2017. The term was defined to indicate that something fundamentally was different about the analytics approach. However, over time the term hasn’t been widely adopted. To better align with the Business intelligence and Google Analytics professionals, we rename the offer to align with more colloquial terms to describe augmenting content data with metadata.

Does Schema App’s Enhanced Analytics offering work with any Schema markup syntax?

A: The offering will work with data in JSON-LD, RDFa, and Microdata syntax.

Do I have to be a current Schema App customer to utilize Schema App’s Enhanced Analytics offering?

A: No, the analytics platform is offered as a standalone value add service, although enterprise customers will receive access to the Enhanced Analytics: Core reports as part of their subscription.

Are there prerequisites to accessing the reports

A: Yes, to access the data:

  • You must have structured data on your website for the schema.org Classes and associated Properties you wish to report on.
  • You’ll need from Google Analytics:
    • An account. A free version is available.  Learn about Google Analytics via free online courses.
    • Enhanced eCommerce (for “Products” only)
    • The Custom Data Source ID
  • You’ll need to provide Schema App with Internal Permissions (via your in house Google Analytics Administrator) so that we can set up the properties.  

How much does Google Analytics cost?

A:  A free version of Google Analytics is available.

Do I need to be an expert on Google Analytics to utilize Schema App’s Enhanced Analytics reports?

A: To get the most value out of the data, we recommend that you are competent in Google Analytics, however, we will build/co-build the custom reports with you.

Will Schema App have access to my data?

A: Schema App retrieves only data that has been made publically available. Schema App will require restricted permission to upload both the data and the dimensions to your site.

How often is the data feed from Schema App refreshed?

A: Monthly, although we can refresh it, as required, for the custom reports.

Which Schema types have pre-populated out-of-the-box reports?

A: We have pre-designed reports for Products, Blogs, Events, and Locations schema classes.

Can I change the properties associated with the Core reports?

A: No. If the Core reports don’t fulfill your business requirements, please consider the Custom Reports.

What is a custom dimension in Google Analytics?

A: Custom dimensions are similar to default dimensions in your Analytics account, except that you create them yourself. You can use them to collect and analyze data that Google Analytics doesn’t automatically track.

How will the custom dimension be labeled in Google Analytics?

A: Schema App will create the dimension label to reflect the type of Schema data being pulled in.

Can I re-use a name that I’m already using in Google Analytics to bring in the new data?

A: Yes – we can label the custom dimension according to your specifications with custom reporting

A: You’ll get a warning. Best practice is to add a prefix to the dimension name to show the schema Class. E.g. product - category

A: You’ll get a warning. The custom dimension names must be unique. A best practice is to add a prefix to the dimension name to show the schema.org Class. E.g. “Product – SKU”

Suppose I wanted to utilize the Core reports for Article/Blog but I haven’t marked up Aggregate Rating or Aggregate Count. Will I still use up 5 custom dimension slots for that report?

A:  Yes, you will still use up all of the slots, even if there is only data for 1 or 2 of them and/or even if you are only interested in analyzing data for 1 or 2 of them. If you add the Schema markup to your content afterward, the data would be added during the next refresh.

Can Schema App build the report for me in Google Analytics?

A: It isn’t part of the current offering, however, we can/have done it for our clients. You need to provide us with permission to access your Google Analytics to make this happen. We also have with a GA Partner to customize reports and dashboards.

What will my report look like?

A: It’ll be the standard Google Analytics reports with one difference – more granularity!

Reach Out To Us To Learn More

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