{"@type":["Article"],"@id":"https:\/\/www.schemaapp.com\/customer-stories\/excel\/#Article","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.schemaapp.com\/customer-stories\/excel\/","about":[{"@type":"Thing","name":"Excel Insurance SEO Strategy","description":"When Lindsay Malzone joined Excel as Director of SEO in 2021, the company focused mainly on PPC marketing. Excel knew it had to invest in SEO to keep up with competition in the insurance industry. Lindsay was tasked to build an SEO team and strategy to improve their organic search presence and drive more qualified leads to their sites.","@id":"https:\/\/www.schemaapp.com\/customer-stories\/excel\/#Highlight20260528173852083-157867_Article_about"}]}