There are lots of times websites have schema markup added by the CMS or Theme that add disappointing markup. In order to disambiguate the data items on the page, or to control the main entity or change between rich snippets, or just clean up erroneous markup we have a couple…
Review Rich Snippets are awesome! When they show up under a search result, you can get significantly higher click-through rates, ranging from 20-82% (as per Google’s latest case studies). While these coveted rich results are commonly found for products, and local business, there has been much debate as to whether…
Purpose: To demonstrate through example how to use the Schema App Highlighter from Create New Template through to Publish. This will include tasks and processes within the Highlighter and also Schema App Pro-Tools. Upon completion a Template will be ready to deploy to a determined page set. 1. Define the…
When you are developing a Schema Markup strategy for a business, often there is a Service (Schema.org/Service) they offer that is core to the business. Most SEOs start by optimizing the business, and you may have even used our Ultimate Guide for Local Business Schema Markup. Now you are ready…
