[{"@context":"http:\/\/schema.org","@type":"Person","url":"https:\/\/www.schemaapp.com\/author\/vberkel\/","name":"Mark van Berkel","sameAs":["https:\/\/www.linkedin.com\/in\/markvanberkel\/","https:\/\/g.co\/kgs\/z4aK6i","https:\/\/x.com\/vberkel"],"@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#ProfilePage_mainEntity_Person"},[{"@type":["ProfilePage"],"@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#ProfilePage","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.schemaapp.com\/author\/vberkel\/","mainEntity":[{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#ProfilePage_mainEntity_Person","worksFor":[{"@id":"https:\/\/www.schemaapp.com\/#Organization"}],"identifier":[{"@id":"https:\/\/www.schemaapp.com\/#PropertyValue"}],"knowsAbout":[{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107163423960-1403765_0_ProfilePage_mainEntity_Person_knowsAbout_Thing","name":"Semantic Technologies"},{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107163423960-1403765_1_ProfilePage_mainEntity_Person_knowsAbout_Thing","name":"Schema Markup &amp; Structured Data"},{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107163423960-1403765_2_ProfilePage_mainEntity_Person_knowsAbout_Thing","name":"Knowledge Graphs"},{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107163423960-1403765_3_ProfilePage_mainEntity_Person_knowsAbout_Thing","name":"Ontology Design and Integration"},{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107163423960-1403765_4_ProfilePage_mainEntity_Person_knowsAbout_Thing","name":"Data-Centric Architecture &amp; AI Applications"},{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107163423960-1403765_5_ProfilePage_mainEntity_Person_knowsAbout_Thing","name":"Software Engineering and Product Architecture"}],"name":"Mark van Berkel","alumniOf":[{"@type":"CollegeOrUniversity","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107161843674-1401267_0_ProfilePage_mainEntity_Person_alumniOf_CollegeOrUniversity","name":"Rotman School of Management, University of Toronto"},{"@type":"CollegeOrUniversity","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107161843674-1401267_1_ProfilePage_mainEntity_Person_alumniOf_CollegeOrUniversity","name":"University of Toronto"},{"@type":"CollegeOrUniversity","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107161843674-1401267_2_ProfilePage_mainEntity_Person_alumniOf_CollegeOrUniversity","name":"St. Francis Xavier University"}],"hasCredential":[{"@type":"EducationalOccupationalCredential","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107161923625-355164_0_ProfilePage_mainEntity_Person_hasCredential_EducationalOccupationalCredential","name":"\n                        MBA (Strategy and Innovation)\n                        Rotman School of Management, University of Toronto\n                    "},{"@type":"EducationalOccupationalCredential","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107161923625-355164_1_ProfilePage_mainEntity_Person_hasCredential_EducationalOccupationalCredential","name":"\n                        Master of Engineering \u2013 Industrial Information Engineering\n                        University of Toronto\n                    "},{"@type":"EducationalOccupationalCredential","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107161923625-355164_2_ProfilePage_mainEntity_Person_hasCredential_EducationalOccupationalCredential","name":"\n                        Bachelor of Information Systems\n                        St. Francis Xavier University\n                    "}],"image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#ProfilePage_mainEntity_Person_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2025\/12\/Mark.png?strip=all&lossy=1&ssl=1"}]}],"mentions":[{"@type":"ItemList","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#ProfilePage_mentions_ItemList","itemListElement":[{"@type":"ListItem","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_0_ProfilePage_mentions_ItemList_itemListElement_ListItem","item":[{"@type":"Article","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_0_ProfilePage_mentions_ItemList_itemListElement_ListItem_item_Article","name":"From Structured Data to Knowledge Graphs: Why Most Brands Are Still at Step One","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_0_ProfilePage_mentions_ItemList_itemListElement_ListItem_item_Article_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2026\/04\/From-Structured-Data-to-Knowledge-Graphs-Why-Most-Brands-Are-Still-at-Step-One-scaled.jpg?strip=all&lossy=1&fit=300%2C180&ssl=1"}],"url":"https:\/\/www.schemaapp.com\/schema-markup\/from-structured-data-to-knowledge-graphs-why-most-brands-are-still-at-step-one\/"}],"position":1},{"@type":"ListItem","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_1_ProfilePage_mentions_ItemList_itemListElement_ListItem","item":[{"@type":"Article","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_1_ProfilePage_mentions_ItemList_itemListElement_ListItem_item_Article","name":"How Enterprises Can Maintain Data Ownership in the Age of AI","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_1_ProfilePage_mentions_ItemList_itemListElement_ListItem_item_Article_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2026\/04\/How-Enterprises-Can-Maintain-Data-Ownership-in-the-Age-of-AI-scaled.jpg?strip=all&lossy=1&fit=300%2C180&ssl=1"}],"url":"https:\/\/www.schemaapp.com\/schema-markup\/how-enterprises-can-maintain-data-ownership-in-the-age-of-ai\/"}],"position":2},{"@type":"ListItem","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_2_ProfilePage_mentions_ItemList_itemListElement_ListItem","item":[{"@type":"Article","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_2_ProfilePage_mentions_ItemList_itemListElement_ListItem_item_Article","name":"Maintaining Brand Sovereignty in the Agentic Web","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_2_ProfilePage_mentions_ItemList_itemListElement_ListItem_item_Article_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2026\/02\/Maintaining-Brand-Sovereignty-in-the-Agentic-Web-1-scaled.png?strip=all&lossy=1&fit=300%2C180&ssl=1"}],"url":"https:\/\/www.schemaapp.com\/schema-markup\/maintaining-brand-sovereignty-in-the-agentic-web\/"}],"position":3},{"@type":"ListItem","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_3_ProfilePage_mentions_ItemList_itemListElement_ListItem","item":[{"@type":"Article","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_3_ProfilePage_mentions_ItemList_itemListElement_ListItem_item_Article","name":"From Schema Markup to AI-Ready: How Schema App\u2019s MCP Server Powers Trusted Assistants","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_3_ProfilePage_mentions_ItemList_itemListElement_ListItem_item_Article_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2025\/11\/From-Schema-Markup-to-AI-Ready-How-Schema-Apps-MCP-Server-Powers-Trusted-Assistants-scaled.png?strip=all&lossy=1&fit=300%2C180&ssl=1"}],"url":"https:\/\/www.schemaapp.com\/schema-markup\/how-schema-app-mcp-server-powers-trusted-ai-assistants\/"}],"position":4},{"@type":"ListItem","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_4_ProfilePage_mentions_ItemList_itemListElement_ListItem","item":[{"@type":"Article","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_4_ProfilePage_mentions_ItemList_itemListElement_ListItem_item_Article","name":"Your Brand\u2019s AI Concierge: How to Be Discoverable in the Agentic Web","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_4_ProfilePage_mentions_ItemList_itemListElement_ListItem_item_Article_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2025\/10\/Your-Brands-AI-Concierge-How-to-Be-Discoverable-in-the-Agentic-Web-scaled.png?strip=all&lossy=1&fit=300%2C180&ssl=1"}],"url":"https:\/\/www.schemaapp.com\/schema-markup\/your-brands-ai-concierge-how-to-be-discoverable-in-the-agentic-web\/"}],"position":5},{"@type":"ListItem","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_5_ProfilePage_mentions_ItemList_itemListElement_ListItem","item":[{"@type":"Article","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_5_ProfilePage_mentions_ItemList_itemListElement_ListItem_item_Article","name":"Schema App Achieves SOC 2 Type II Compliance","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_5_ProfilePage_mentions_ItemList_itemListElement_ListItem_item_Article_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2025\/10\/Schema-App-Achieves-SOC-2-Type-II-Compliance-3-scaled.jpg?strip=all&lossy=1&fit=300%2C180&ssl=1"}],"url":"https:\/\/www.schemaapp.com\/schema-app-news\/schema-app-achieves-soc-2-type-ii-compliance\/"}],"position":6},{"@type":"ListItem","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_6_ProfilePage_mentions_ItemList_itemListElement_ListItem","item":[{"@type":"Article","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_6_ProfilePage_mentions_ItemList_itemListElement_ListItem_item_Article","name":"What is an @id in Structured Data?","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_6_ProfilePage_mentions_ItemList_itemListElement_ListItem_item_Article_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2025\/04\/What-is-an-@id-1.png?strip=all&lossy=1&fit=300%2C180&ssl=1"}],"url":"https:\/\/www.schemaapp.com\/schema-markup\/what-is-an-id-in-structured-data\/"}],"position":7},{"@type":"ListItem","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_7_ProfilePage_mentions_ItemList_itemListElement_ListItem","item":[{"@type":"Article","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_7_ProfilePage_mentions_ItemList_itemListElement_ListItem_item_Article","name":"Why Structured Data, Not Tokenization, is the Future of LLMs","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_7_ProfilePage_mentions_ItemList_itemListElement_ListItem_item_Article_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2025\/02\/Why-Structured-Data-Not-Tokenization-is-the-Future-of-LLMs.png?strip=all&lossy=1&fit=300%2C180&ssl=1"}],"url":"https:\/\/www.schemaapp.com\/schema-markup\/why-structured-data-not-tokenization-is-the-future-of-llms\/"}],"position":8},{"@type":"ListItem","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_8_ProfilePage_mentions_ItemList_itemListElement_ListItem","item":[{"@type":"Article","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_8_ProfilePage_mentions_ItemList_itemListElement_ListItem_item_Article","name":"RDF and Schema Markup: The Power of Relationships in the Age of Intelligent Systems","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_8_ProfilePage_mentions_ItemList_itemListElement_ListItem_item_Article_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2025\/02\/RDF-and-Schema-Markup-The-Power-of-Relationships-in-the-Age-of-Intelligent-Systems-2.png?strip=all&lossy=1&fit=300%2C180&ssl=1"}],"url":"https:\/\/www.schemaapp.com\/schema-markup\/rdf-and-schema-markup-the-power-of-relationships-in-the-age-of-intelligent-systems\/"}],"position":9},{"@type":"ListItem","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_9_ProfilePage_mentions_ItemList_itemListElement_ListItem","item":[{"@type":"Article","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_9_ProfilePage_mentions_ItemList_itemListElement_ListItem_item_Article","name":"Knowledge Graphs: The Value of Schema Markup Beyond Rich Results","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_9_ProfilePage_mentions_ItemList_itemListElement_ListItem_item_Article_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/10\/The-Value-of-Schema-Markup-Beyond-Rich-Results.png?strip=all&lossy=1&fit=300%2C180&ssl=1"}],"url":"https:\/\/www.schemaapp.com\/schema-markup\/knowledge-graphs-value-of-schema-markup-beyond-rich-results\/"}],"position":10},{"@type":"ListItem","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_10_ProfilePage_mentions_ItemList_itemListElement_ListItem","item":[{"@type":"Article","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_10_ProfilePage_mentions_ItemList_itemListElement_ListItem_item_Article","name":"How to Leverage Your Content Knowledge Graph for LLMs Like ChatGPT","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_10_ProfilePage_mentions_ItemList_itemListElement_ListItem_item_Article_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/07\/How-to-Leverage-Your-Content-Knowledge-Graph-for-LLMs-Like-ChatGPT-1.png?strip=all&lossy=1&fit=300%2C180&ssl=1"}],"url":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-leverage-your-content-knowledge-graph-for-llms-like-chatgpt\/"}],"position":11},{"@type":"ListItem","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_11_ProfilePage_mentions_ItemList_itemListElement_ListItem","item":[{"@type":"Article","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_11_ProfilePage_mentions_ItemList_itemListElement_ListItem_item_Article","name":"4 Basic SEO Factors to Consider Before Doing Schema Markup","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_11_ProfilePage_mentions_ItemList_itemListElement_ListItem_item_Article_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/03\/4-Basic-SEO-Factors-to-Consider-Before-Doing-Schema-Markup.png?strip=all&lossy=1&fit=300%2C180&ssl=1"}],"url":"https:\/\/www.schemaapp.com\/schema-markup\/4-basic-seo-factors-to-consider-before-doing-schema-markup\/"}],"position":12},{"@type":"ListItem","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_12_ProfilePage_mentions_ItemList_itemListElement_ListItem","item":[{"@type":"Article","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_12_ProfilePage_mentions_ItemList_itemListElement_ListItem_item_Article","name":"What is Schema Drift?","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_12_ProfilePage_mentions_ItemList_itemListElement_ListItem_item_Article_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/05\/Schema-App-Featured-Images-1.png?strip=all&lossy=1&fit=300%2C157&ssl=1"}],"url":"https:\/\/www.schemaapp.com\/schema-markup\/schema-drift-the-divergent-schema-markup\/"}],"position":13},{"@type":"ListItem","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_13_ProfilePage_mentions_ItemList_itemListElement_ListItem","item":[{"@type":"Article","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_13_ProfilePage_mentions_ItemList_itemListElement_ListItem_item_Article","name":"How to do Schema Markup for Product Model Variants","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_13_ProfilePage_mentions_ItemList_itemListElement_ListItem_item_Article_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/06\/How-to-do-Schema-Markup-for-Product-Model-Variants.png?strip=all&lossy=1&fit=300%2C180&ssl=1"}],"url":"https:\/\/www.schemaapp.com\/schema-markup\/schema-org-variable-products-productmodels-offers\/"}],"position":14},{"@type":"ListItem","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_14_ProfilePage_mentions_ItemList_itemListElement_ListItem","item":[{"@type":"Article","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_14_ProfilePage_mentions_ItemList_itemListElement_ListItem_item_Article","name":"Interview with Nick Wilsdon \u2013 Data Portability & Google\/Amazon Friend or Foe [Podcast & Transcript]","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_14_ProfilePage_mentions_ItemList_itemListElement_ListItem_item_Article_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/11\/Interview-with-Nick-Wilsdon-\u2013-Data-Portability-Google_Amazon-Friend-or-Foe-Podcast-Transcript.png?strip=all&lossy=1&fit=300%2C157&ssl=1"}],"url":"https:\/\/www.schemaapp.com\/schema-app-news\/nick-wilsdon-data-portability-search\/"}],"position":15},{"@type":"ListItem","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_15_ProfilePage_mentions_ItemList_itemListElement_ListItem","item":[{"@type":"Article","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_15_ProfilePage_mentions_ItemList_itemListElement_ListItem_item_Article","name":"How to Get Review Snippet Rich Results for Local Business using Third Party Reviews","url":"https:\/\/www.schemaapp.com\/schema-markup\/get-rating-rich-results-for-local-business-with-third-party-reviews\/"}],"position":16},{"@type":"ListItem","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_16_ProfilePage_mentions_ItemList_itemListElement_ListItem","item":[{"@type":"Article","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_16_ProfilePage_mentions_ItemList_itemListElement_ListItem_item_Article","name":"Interview with Schema App Creator Mark van Berkel: Schema at Scale Now and in the Future","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_16_ProfilePage_mentions_ItemList_itemListElement_ListItem_item_Article_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/11\/Interview-with-Schema-App-Creator-Mark-van-Berkel_-Schema-at-Scale-Now-and-in-the-Future.png?strip=all&lossy=1&fit=300%2C157&ssl=1"}],"url":"https:\/\/www.schemaapp.com\/schema-app-news\/interview-with-schema-app-creator-mark-van-berkel-schema-at-scale-now-and-in-the-future\/"}],"position":17},{"@type":"ListItem","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_17_ProfilePage_mentions_ItemList_itemListElement_ListItem","item":[{"@type":"Article","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_17_ProfilePage_mentions_ItemList_itemListElement_ListItem_item_Article","name":"Additive Schema.org Data for Local Inventory Advertising","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_17_ProfilePage_mentions_ItemList_itemListElement_ListItem_item_Article_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/11\/Additive-Schema.org-Data-for-Local-Inventory-Advertising.png?strip=all&lossy=1&fit=300%2C157&ssl=1"}],"url":"https:\/\/www.schemaapp.com\/schema-markup\/additive-schema-org-data-local-inventory-advertising\/"}],"position":18},{"@type":"ListItem","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_18_ProfilePage_mentions_ItemList_itemListElement_ListItem","item":[{"@type":"Article","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_18_ProfilePage_mentions_ItemList_itemListElement_ListItem_item_Article","name":"How Does Google Reward You for Using JSON-LD?","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_18_ProfilePage_mentions_ItemList_itemListElement_ListItem_item_Article_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/11\/How-Does-Google-Reward-You-for-Using-JSON-LD_.png?strip=all&lossy=1&fit=300%2C157&ssl=1"}],"url":"https:\/\/www.schemaapp.com\/schema-markup\/how-does-google-reward-you-for-using-json-ld\/"}],"position":19},{"@type":"ListItem","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_19_ProfilePage_mentions_ItemList_itemListElement_ListItem","item":[{"@type":"Article","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_19_ProfilePage_mentions_ItemList_itemListElement_ListItem_item_Article","name":"Required Schema.org Fields","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#Highlight20260107162845151-352657_19_ProfilePage_mentions_ItemList_itemListElement_ListItem_item_Article_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/11\/Required-Schema.org-Fields.png?strip=all&lossy=1&fit=300%2C157&ssl=1"}],"url":"https:\/\/www.schemaapp.com\/schema-markup\/required-schema-org-fields\/"}],"position":20}]}],"name":"Mark van Berkel Profile Page"},{"@context":"http:\/\/schema.org","@type":"Organization","contactPoint":[{"@type":"ContactPoint","email":"Support@schemaapp.com","name":"Customer Support","@id":"https:\/\/www.schemaapp.com\/contact\/#ContactPoint"},{"@type":"ContactPoint","areaServed":["https:\/\/www.schemaapp.com\/contact\/#Place","Worldwide"],"telephone":"+18554448624","email":"Hello@schemaapp.com","name":"General Enquiries","@id":"https:\/\/www.schemaapp.com\/contact\/#ContactPoint1"}],"founder":[{"@type":"Person","sameAs":["https:\/\/www.google.com\/search?kgmid=\/g\/11gb4pbrk8","https:\/\/x.com\/marthavanberkel","https:\/\/www.linkedin.com\/in\/martha-van-berkel\/"],"name":"Martha van Berkel","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#ProfilePage_mainEntity_Person"},{"@type":"Person","sameAs":["https:\/\/x.com\/vberkel","https:\/\/g.co\/kgs\/z4aK6i","https:\/\/www.linkedin.com\/in\/markvanberkel\/"],"name":"Mark van Berkel","url":"https:\/\/www.schemaapp.com\/author\/vberkel\/","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#ProfilePage_mainEntity_Person"}],"knowsAbout":[{"@type":"DefinedTerm","sameAs":["kg:\/g\/11fjx_wmtf","https:\/\/www.wikidata.org\/wiki\/Q33002955","https:\/\/en.wikipedia.org\/wiki\/Knowledge_graph"],"name":"Knowledge Graph","@id":"https:\/\/www.schemaapp.com\/#Thing"},{"@type":"DefinedTerm","sameAs":["https:\/\/en.wikipedia.org\/wiki\/JSON-LD","kg:\/m\/0hzq_55","https:\/\/www.wikidata.org\/wiki\/Q6108942"],"name":"JSON-LD","@id":"https:\/\/www.schemaapp.com\/glossary\/#javascript-object-notation-for-linked-data-jsonld"},{"@type":"DefinedTerm","sameAs":["http:\/\/www.wikidata.org\/entity\/Q26813700","kg:\/m\/05p2j70","https:\/\/en.wikipedia.org\/wiki\/Structured_data"],"description":"information with a formal data model","name":"Structured Data","alternateName":"Schema Markup","@id":"https:\/\/www.schemaapp.com\/schema-markup\/what-is-schema-markup-a-guide-to-structured-data\/#Thing"},{"@type":"Intangible","name":"Semantic Search Engine Optimization","alternateName":"Semantic SEO","@id":"https:\/\/www.schemaapp.com\/schema-markup\/what-is-semantic-seo\/#Intangible"}],"address":{"@type":"PostalAddress","streetAddress":"301 - 100 Stone Road","postalCode":"N1G 5L3","addressRegion":"Ontario","addressLocality":"Guelph","addressCountry":"CA","name":"Schema App Address","@id":"https:\/\/www.schemaapp.com\/#PostalAddress"},"logo":{"@type":"ImageObject","width":"290","height":"93","name":"Schema App Logo","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1"},"identifier":{"@type":"PropertyValue","propertyID":"http:\/\/schemaapp.com\/ontology\/schemamodel#EntityHome","value":"True","name":"Entity Home","@id":"https:\/\/www.schemaapp.com\/#PropertyValue"},"potentialAction":{"@type":"ScheduleAction","name":"Schedule a Demo","url":"https:\/\/www.schemaapp.com\/book-a-demo\/","@id":"https:\/\/www.schemaapp.com\/#ScheduleAction"},"image":{"@type":"ImageObject","width":"1350","height":"650","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1"},"areaServed":["https:\/\/www.wikidata.org\/wiki\/Q16","https:\/\/www.wikidata.org\/wiki\/Q46","https:\/\/www.wikidata.org\/wiki\/Q49","https:\/\/www.wikidata.org\/wiki\/Q664","https:\/\/www.wikidata.org\/wiki\/Q30","https:\/\/www.wikidata.org\/wiki\/Q408","http:\/\/www.wikidata.org\/entity\/Q13780930"],"keywords":["Structured Data","Knowledge Graph","Rich Results","Semantic Search","Search Engine Optimization","Schema Markup","Semantic Technology"],"slogan":"Our purpose is to build meaningful connections, with each other, our customers and the data so that we are all understood.","foundingDate":"2016","location":"http:\/\/www.wikidata.org\/entity\/Q504114","description":"Schema App helps you build and govern your semantic data layer using schema markup so AI and search engines understand your brand accurately, improving visibility, trust, and performance.","sameAs":["https:\/\/www.instagram.com\/lifeatschemaapp\/","https:\/\/www.linkedin.com\/company\/2480720\/","https:\/\/twitter.com\/schemaapptool","https:\/\/www.youtube.com\/channel\/UCqVBXnwZ3YNf2BVP1jXcp6Q"],"legalName":"Hunch Manifest Inc","name":"Schema App","telephone":"+18554448624","url":"https:\/\/www.schemaapp.com\/","knowsLanguage":"https:\/\/www.schemaapp.com\/about\/#Language","email":"support@schemaapp.com","@id":"https:\/\/www.schemaapp.com\/#Organization"},{"@context":"http:\/\/schema.org","@type":"PropertyValue","value":"True","name":"Entity Home","propertyID":"http:\/\/schemaapp.com\/ontology\/schemamodel#EntityHome","@id":"https:\/\/www.schemaapp.com\/#PropertyValue"}]]