{"@context":"https:\/\/schema.org\/","@type":"ProfilePage","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#ProfilePage","headline":"About Martha van Berkel","dateCreated":"2015-02-17 17:05:29","datePublished":"2021-05-10 11:55:43","dateModified":"2025-03-04 12:28:01","about":[{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/category\/schema-app-news\/","name":"Schema App News","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Schema.org","http:\/\/www.wikidata.org\/entity\/Q38926"]}],"mainEntity":{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#Person","name":"Martha van Berkel","url":"https:\/\/www.schemaapp.com\/author\/martha\/","identifier":3,"description":"Martha van Berkel is the co-founder and CEO of Schema App, a semantic technology company that helps enterprise brands control how they are represented in AI and search. By building a semantic data layer, Schema App enables organizations to improve visibility, protect their brand, and drive more efficient organic growth. She focuses on helping marketing teams navigate the shift from traditional SEO to AI-driven discovery by establishing a structured source of truth for their content.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/54f3ea62f2437694283f96ed8a5b02c9f60fd1ae5c25fa67792e29d7cec86fd8?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/54f3ea62f2437694283f96ed8a5b02c9f60fd1ae5c25fa67792e29d7cec86fd8?s=96&r=g","height":96,"width":96}},"mentions":[{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/schema-markup\/","name":"Schema Markup","sameAs":["https:\/\/en.wikipedia.org\/wiki\/XML","http:\/\/www.wikidata.org\/entity\/Q3312185"]},{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/schema-markup-validator\/","name":"Schema Markup Validator","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Schema.org"]},{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/structured-data\/","name":"Structured Data","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Data_structure","http:\/\/www.wikidata.org\/entity\/Q26813700"]},{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/structured-data-testing-tool\/","name":"Structured Data Testing Tool","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Schema.org"]}]}