Posts by Jeffrey Burns

Schema markup is a specific structured data vocabulary created by Google, Microsoft, Yahoo! and Yandex. It’s an effective advanced SEO strategy for any brand looking to stand out in search engine page results. Learn more about schema markup and how to make an impression in search.

If you measure site performance, you already know about Google Search Console and probably use it regularly. When it comes to gauging the validity and performance of structured data on…

December 22, 2020

Jeffrey Burns

About Schema Markup

How to: Enhanced Analytics – Core Reports

Now you can better understand your visitor behaviour, by pulling any of the schema.org properties you’ve marked up, into your Google Analytics. Google Analytics allows you to track and report website traffic…

March 26, 2020

Jeffrey Burns

About Schema Markup

How Do I Know If My Schema Markup Is Working?

We’re often asked how to check the accuracy of your schema markup once it has been implemented. The answer actually depends on whether you want to assess the validity of…

July 30, 2019

Jeffrey Burns

Tutorial

How to create Q&A Page schema markup for Top Answer rich result!

You may remember that in December of 2017 Google released a question and answer rich card and we wrote a blog about it. Well, this past December 2018 Google search results…

January 22, 2019

Jeffrey Burns

Tutorial

Schema Markup from Google Merchant Center Feed

This article outlines how to implement schema markup for your product pages using your Google Merchant Center data. If you haven’t already done so, you may want to consider creating…

October 22, 2018

Jeffrey Burns

Tutorial

How Do I Know My Highlighter Templates Are Working?

Purpose: To establish a repeatable process that ensures Schema App Highlighter Templates are deployed and validating correctly. 1. Set Up For Deployment Decide which option for deployment works best for you:…

July 25, 2018

Jeffrey Burns

Tutorial

How to create Question and Answer Schema Markup for Best Answer Answer Cards

NOTE: There is now a new iteration of question and answer rich results using QAPage schema markup. We wrote a blog about it here. — Google search results now include a…

January 2, 2018

Jeffrey Burns

Schema App News

The (new) Schema App Homepage

The Schema App team is constantly looking to innovate our product in order to support our customers in their quest for world domination Schema Markup Excellence! We are thrilled to…

December 5, 2017

Jeffrey Burns

Schema App News

Meet Jeffrey Burns, Schema App’s Customer Success Manager

We’re pleased to have Jeffrey Burns join us as our newest team member! Tell us About Yourself? Hey there! I’m Jeffrey Burns. I studied philosophy at York University and I’ve…

October 4, 2017

Jeffrey Burns

Tutorial

Slaying Phantom Properties

I don’t always get things right the first time. Since I’ve been using Schema App that hasn’t changed. This time something interesting happened. There I was happily marking up a…

October 4, 2017

Want to learn more about how Schema App works?

Book a Demo

Posts by Jeffrey Burns

How to Measure the Impact of Structured Data

How to: Enhanced Analytics – Core Reports

How Do I Know If My Schema Markup Is Working?

How to create Q&A Page schema markup for Top Answer rich result!

Schema Markup from Google Merchant Center Feed

How Do I Know My Highlighter Templates Are Working?

How to create Question and Answer Schema Markup for Best Answer Answer Cards

The (new) Schema App Homepage

Meet Jeffrey Burns, Schema App’s Customer Success Manager

Slaying Phantom Properties

Want to learn more about how Schema App works?

Contacts

About Us

Recent Blogs

Customer Support

Resources

Partner Program

Tools

Posts by Jeffrey Burns

Want to learn more about how Schema App works?

Connect

Contacts

About Us

Recent Blogs

Customer Support

Resources