You may remember that in December of 2017 Google released a question and answer rich card and we wrote a blog about it. Well, this past December 2018 Google search results now include a “Top Answer” rich result. On December 3rd, Aaron Bradley pointed out that he saw the new Q&A…
This article outlines how to implement schema markup for your product pages using your Google Merchant Center data. If you haven’t already done so, you may want to consider creating a Google Merchant Center account. You’ll be able to manage your appearance across all Google e-commerce products, upload product information (like…
Purpose: To establish a repeatable process that ensures Schema App Highlighter Templates are deployed and validating correctly. 1. Set Up For Deployment Decide which option for deployment works best for you: Embedded Javascript Parser Use a Tag Manager to embed a Javascript Tag. The tag generates the schema markup from the…
NOTE: There is now a new iteration of question and answer rich results using QAPage schema markup. We wrote a blog about it here. — Google search results now include a feature showing the Best Answer within their Answer Cards. Since their appearance in early December, people have been asking how…
The Schema App team is constantly looking to innovate our product in order to support our customers in their quest for world domination Schema Markup Excellence! We are thrilled to inform you that Schema App has updated our application homepage. Starting now the first page you encounter will provide you…
We’re pleased to have Jeffrey Burns join us as our newest team member! Tell us About Yourself? Hey there! I’m Jeffrey Burns. I studied philosophy at York University and I’ve played sports my whole life. Most of my career has been in sales or customer success, which is great because…
I don’t always get things right the first time. Since I’ve been using Schema App that hasn’t changed. This time something interesting happened. There I was happily marking up a web page for a client when I realized – of course – I had selected a Type that wasn’t completely…
Our development team has been making incremental updates to Schema App as the months go by. Here are the newest fixes and improvements: There are a few things to note regarding the Form Builder vs Multi-Type Entities… There are times where you may want to create a Thing that doesn’t…
Ok so you’ve just finished creating the markup for your homepage. Maybe you were following all the steps in the ultimate-guide to local business markup. Nice job, take a coffee break – you deserve it! When you come back, wouldn’t it be great to quickly check if your markup is…
We’re often asked how to check the accuracy of your schema markup once it has been implemented. When you add Schema markup to your website, sometimes it can be tricky to immediately identify whether that markup is accurate and will contribute to higher click through rates, and rich results. Fortunately,…
