Join us in welcoming Michael Halyk to the Schema App team! Michael is a graduate of The University of Guelph’s Marketing Management Program. Michael joins the team as Marketing Manager.
Hi! I’m Michael Halyk. I’m a native Guelphite and just finished my Bachelor’s degree at the University of Guelph. I’ve always wanted to work at a start-up because they usually attract incredibly dedicated and passionate people, and I think that mentality is infectious. For that reason, I’m very excited to be part of the team responsible for the creation of Schema App!
What do you do at Schema App?
I’m responsible for the creation and implementation of the strategic marketing plan for Schema App. This includes creative copy writing, managing media projects, and branding initiatives. I’m also responsible for overseeing the project management side of things. I make sure that our project timelines are accurate and on track so that deadlines are met.
How do you hope to add value for the Schema App Customers?
Customer experience in Schema App is incredibly important. The creation of multimedia resources and tutorials on how to get the most out of Schema App is a priority for me. I believe this will make Schema App an even more powerful tool for optimizing our customer’s online presence.
Where can people find you online?
Favorite Online “Thing”?
My favourite things online are websites or pages that incorporate some sort of creative aspect to educate the viewer. A good example of this would be French musician Madeon’s “Adventure Machine”. It’s a music creation tool that allows you to create your own song using audio loops and samples. It’s intuitively designed so anyone can pretend to be a skilled musician!
What did you know about Semantic Search when you started?
What’s interesting about semantic search is that it is something that all web users take for granted. Search engines like Google use semantic search to provide us with relevant information about our queries such as reviews and location data. Without these extra bits of information, search engines wouldn’t be nearly as useful or easy to use. When I started, I knew what the results of semantic search looked like, however I didn’t know about the inner-workings of how that data is processed.
What do you like to do when you aren’t at work?
I’ve been writing and recording music for years now. It’s something that I do as a hobby and to keep my creative mind working. Recently I’ve started to travel because I attended my last semester of university in Innsbruck, Austria. I really enjoy visiting new places and learning about different cultures from my own.