{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.schemaapp.com\/about\/#Article","mainEntityOfPage":"https:\/\/www.schemaapp.com\/about\/","headline":"About Us","name":"About Us","description":"About Schema App At Schema App, our purpose is to build meaningful connections, with each other, our customers and the data so that we are all understood. Our Founding Story In 2011, Mark van Berkel founded Hunch Manifest, a company focused on building products using semantic technology. Back then, there were few people that understood...","datePublished":"2015-02-16","dateModified":"2026-05-07","author":{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/author\/schema\/#Person","name":"Mark van Berkel","url":"https:\/\/www.schemaapp.com\/author\/schema\/","identifier":2,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/3b0da04185ab69d6f0b5fe5864516af7468e8eb09c0b381f422ef15c86eb574b?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b0da04185ab69d6f0b5fe5864516af7468e8eb09c0b381f422ef15c86eb574b?s=96&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Schema App","logo":{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","width":1469,"height":506}},"image":{"@type":"ImageObject","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/02\/Page-\u2013-About-Schema-App.png?strip=all&lossy=1&ssl=1","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/02\/Page-\u2013-About-Schema-App.png?strip=all&lossy=1&ssl=1","height":830,"width":1380},"url":"https:\/\/www.schemaapp.com\/about\/","video":{"@context":"http:\/\/schema.org\/","@type":"VideoObject","@id":"https:\/\/www.youtube.com\/watch?v=b2RzCpZKGR4#VideoObject","contentUrl":"https:\/\/www.youtube.com\/watch?v=b2RzCpZKGR4","name":"Building Meaningful Connections","description":"Our mission at Schema App is to build meaningful connections so that we are all understood. In this video, members of the Schema App team share what that mission looks like in practice. From collaborating with colleagues to supporting our customers and building technology that helps search engines and AI understand content, meaningful connection is at the heart of our work.\n\nWant to learn more about who we are and how we work? Explore our story and values: https:\/\/www.schemaapp.com\/about\/","thumbnailUrl":["https:\/\/i.ytimg.com\/vi\/b2RzCpZKGR4\/default.jpg","https:\/\/i.ytimg.com\/vi\/b2RzCpZKGR4\/mqdefault.jpg","https:\/\/i.ytimg.com\/vi\/b2RzCpZKGR4\/hqdefault.jpg","https:\/\/i.ytimg.com\/vi\/b2RzCpZKGR4\/sddefault.jpg","https:\/\/i.ytimg.com\/vi\/b2RzCpZKGR4\/maxresdefault.jpg"],"uploadDate":"2026-03-30T19:40:53+00:00","duration":"PT2M14S","embedUrl":"https:\/\/www.youtube.com\/embed\/b2RzCpZKGR4","publisher":{"@type":"Organization","@id":"https:\/\/www.youtube.com\/channel\/UCqVBXnwZ3YNf2BVP1jXcp6Q#Organization","url":"https:\/\/www.youtube.com\/channel\/UCqVBXnwZ3YNf2BVP1jXcp6Q","name":"Schema App","description":"Enabling digital marketing teams with a marketing knowledge graph powered by Schema Markup to drive AI initiatives and improve search.\n\nVisit https:\/\/www.schemaapp.com\/ to learn more!\nFollow us on Twitter\/X for frequent updates and industry insights: https:\/\/twitter.com\/schemaapptool","logo":{"url":"https:\/\/yt3.ggpht.com\/ytc\/AIdro_kMhMreiWazmOq62LuLn8xqefl5TR9eslSdBTA_OyQy-Yc=s800-c-k-c0x00ffffff-no-rj","width":800,"height":800,"@type":"ImageObject","@id":"https:\/\/www.youtube.com\/watch?v=b2RzCpZKGR4#VideoObject_publisher_logo_ImageObject"}},"potentialAction":{"@type":"SeekToAction","@id":"https:\/\/www.youtube.com\/watch?v=b2RzCpZKGR4#VideoObject_potentialAction","target":"https:\/\/www.youtube.com\/watch?v=b2RzCpZKGR4&t={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"},"interactionStatistic":[[{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=b2RzCpZKGR4#VideoObject_interactionStatistic_WatchAction","interactionType":{"@type":"WatchAction"},"userInteractionCount":3}],{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=b2RzCpZKGR4#VideoObject_interactionStatistic_LikeAction","interactionType":{"@type":"LikeAction"},"userInteractionCount":1}]}}