SEO IRL 2025
Owning AI Search with Knowledge Graphs:
Actionable Strategies to Move from Schema Markup to Market Impact
Thursday, October 16, 2025
Martha van Berkel at SEO IRL: From Schema Markup to Market Impact
We joined SEO IRL in Toronto, where our CEO, Martha van Berkel, presented “Owning AI Search with Knowledge Graphs: Actionable Strategies to Move from Schema Markup to Market Impact”.
Martha showed how enterprise teams moved beyond Schema Markup implementation to build content knowledge graphs that improved visibility, relevance, and results in AI-powered search. She covered:
- What AI search changes meant for enterprise SEO and content operations
- A practical roadmap to evolve from Schema Markup to a content knowledge graph
- Real examples of entity linking in action across large sites
- How teams measured impact using visibility, engagement, and conversion signals
Attendees left with a clear understanding of how to turn structured data investments into long-term AI readiness and future-proof their search strategies.
eBook Download
Thrive in the Age of Generative AI Search
Generative AI platforms like Google’s AI Overviews, Gemini, Copilot, ChatGPT, and Perplexity are changing how people find and consume information. Ranking on traditional search results isn’t enough — your brand must be visible and accurately represented across AI-driven experiences.
Download our free eBook, Mastering AI Search: Essential Strategies and Insights, to learn how to:
- Future-proof your SEO for AI search
- Control your brand’s representation in AI results
- Keep your content visible and competitive
AI search is redefining SEO. Get the insights you need to stay ahead.
Ready to implement Schema Markup at scale?
Get in touch with us to learn how Schema App can help you build a reusable Content Knowledge Graph to drive quality traffic, gain content insights, and stand out on AI search.